The customer has over 10 medical representatives (MRs) across south India. These MR’s visit doctors, retailers and distributors across the region to market new products, take fresh orders and collect payments. They use in-house applications integrated with their existing ERP for carrying out their day to day tasks. The managers perform their daily tasks directly from their portable devices. Once the MRs were on the field, there was hardly any visibility as there was no workforce tracking solution adopted earlier. To address this challenge, they approached us for a solution where they could keep a tab on the productivity of their resources, while at the same time keeping operational costs low and ensuring that the MRs spent more time with the doctors/ distributors and not on the road.
The challenges identified were as follows:
- Real-time tracking of the workforce
- Centralised portal for reports and analysis
Following this deployment, the customer now has complete visibility over their field force. They are able to plan a daily route for individual MRs and hence track their productivity, while also managing to keep the operational costs low.