The Internet of Shopping
The possibilities that IoT enables for a physical retail setup are endless. The possibilities that IoT enables for a physical retail setup are endless. The Internet acts as a catalytic medium connecting the retailers and customers into a single ecosystem. The connected ecosystem through various applications serves one or more of the stakeholders – the mall owners, the retailers and the end-customers. The online world of social media can also be brought alive within the physical premises, blurring the boundaries between the two worlds. The brick-and-mortar retail environment transforms into a hybrid network of people and devices which has most of the attributes of online shopping experience with the flexibility that can only be experienced by being physically present in the store. As more and more devices get connected, this transformation is only going to accelerate and completely change the \nature of retail as we know it today.
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