Time 5 mins read

5 Reasons for Media Companies to Adopt Cloud Native SaaS


Online transactions have enabled sharing of resources in unique ways and have built a new economic model over the past ten years. The ‘collaborative’ or ‘sharing’ economy today reflects in various aspects that range from carpooling and crowdfunding to renting of homes through Airbnb and co-working in shared offices. This propensity to share has also led to huge stockpiles of compute, storage and networking resources that are owned by cloud vendors and available for use by organisations and individuals.

Access to such computing resources has significantly altered the way some software developers create, deploy, upgrade and manage their products, building an innovative category of cloud-based Software as a Service (SaaS).

A media company that has to juggle between different software applications and use multiple spreadsheets to manage its operations can leverage SaaS in several ways. The top five reasons that support the adoption of SaaS in the media industry include:

1. World-Wide Availability, Automatic Updates and Effortless Maintenance
Regardless of its location, a business using SaaS can attain the same level of features, performance and customisation options for its applications. This helps media companies that often employ freelancers for specific projects and may also have multiple offices across cities or countries.

The maintenance of any application in SaaS is the responsibility of the service provider, and automatic upgrades are offered as standard parts of the solution. All co-workers and teams get to work on the same, up-to-date iteration. They also avoid spending time in downloading updates from the Internet and reinstalling any latest release of the software since a service level agreement (SLA) guarantees the uptime for apps.

SaaS has the elastic nature of cloud architecture that maximises availability – it spins up the additional infrastructure for seamless upgrades and replicates data across multiple geographic zones.

2. Agility and Security
Media companies must be able to move their data quickly and easily for seamless operations. From live coverage of a sports event to working on a VFX project for a feature film, media companies’ technology requirements vary dramatically.

Besides ensuring technology access for staff working from anywhere, media companies also need technology that adjusts quickly to changing demands. SaaS fulfils such requirements seamlessly.

Moreover, SaaS users have a higher level of security than what they get with on-premise applications and software. They get automated security updates and patch management service directly from the vendor.

3. Autoscaling
SaaS has auto-scaling abilities whereby any additional infrastructure required for peak demand periods is automatically added. By leveraging cloud infrastructure solutions, SaaS gives new digital capacities to media companies as their work processes demand, which efficiently balances load across the provisioned capacity. With a multi-tenancy model, SaaS vendors can cost-effectively accommodate periods of low use and auto-scale the infrastructure needed for high-usage periods.

The combination of auto-scaling, load-balancing and multi-tenancy makes SaaS valuable for media companies. Whether an organisation has three or 3000 users; or it is scaling from 5 GB to 500 TB of data storage – SaaS helps in implementing the changes without any disruption to operations.

Thanks to the scaling and the multi-tenancy model of SaaS, vendors also reduce their costs drastically with each new client and pass on the benefits of these economies of scale to all clients. SaaS allows a single cloud infrastructure to be shared among thousands of customers, and despite the shared space, the data for individual organisations are always kept separate, private and encrypted. At Tata Tele Business Services (TTBS), this is done using Secure Connect.

4. Pay-Per-Usage Pricing
Another benefit that media companies get with cloud-native SaaS is the pay-as-you-go billing wherein it is simple to track usage and create an invoice. Bills can vary from month to month as per the software scaling.

It is not easy for a media company to predict its usage of a software or application. With SaaS, media companies do not have to worry about provisioning extra on-premise infrastructure for handling peak loads. The elastic nature of the cloud enables costs to be scaled up or down as per usage, which is particularly helpful in high-demand, time-sensitive projects that media companies handle. SaaS adjusts to their requirements, regardless of the number of times and the speed with which they scale up and down. They pay only for what they use.

5. Superior User Experience
It is easier to develop an improved user experience with SaaS. The vendors constantly monitor the application’s performance in this cloud interface and offer round-the-clock support to users. With this, they also better understand the needs and expectations of their clients and efficiently customise their software development bandwidth for value enhancements.

At the client end, workers can complete their projects quickly and more successfully with the uncomplicated use of apps.

The agile nature of SaaS alone makes it an excellent choice for media companies that have shifting demand patterns at work. It is a powerful tool for transforming the economies of business management and comes with a lower cost of entry than on-premise systems. Additional benefits of cost saving and user experience depend on the service provider, and, therefore, it is important to choose a company that has demonstrated success in the field.

At TTBS, we accelerate the digital transformation of our clients while mitigating their risks in the cyber landscape. To access continual innovation for your software and applications with cloud-native SaaS, contact a TTBS representative at 1800 266 1800.

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