Introducing Mira by Tata Tele Business Services - Your Trusted Partner in Progress
- Published on - Jul 28, 2025
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6 mins read
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Who Is Mira? Kaun Hai Woh?!
Wait… before we meet Mira, let’s meet Rahul.
Hi, My Name Is Rahul. Naam Toh Suna Hi Hoga.
While the cinematic Rahul has made it big, I’m still on my way.
I run a small business, a growing logistics company based in Pune, helping local stores deliver faster. It’s not glamorous. But it’s honest. Built with late nights, quick decisions, and a quiet belief that “kal better hoga.”
But these days, “better” feels complicated. Everyone’s going digital. Some are automating. Others are advertising. Some seem to know exactly what the next five years look like.
Me? I’m just trying to decide whether to upgrade my CRM… or launch another campaign.
I Have Big Dreams But Big Needs Backup
I want to scale. I want to serve more clients. I want my brand to be known in cities I haven’t even visited yet. But how?
Do I build an app?
Do I run Google ads?
Is AI something for companies like mine or just the unicorns with funding and followers?
What I really needed was someone. Not to do it all for me, but to walk with me. To help me ask better questions. To help me see around corners. To tell me, “Rahul, this is the smarter way.”
But, there was light at the end of the tunnel.
I didn’t expect much when I clicked the TTBS banner: “Meet Mira, Your Partner in Growth”
But then Mira showed up. Not with a pitch. With curiosity. She asked:
- “What’s your current workflow like?”
- “How are your customers reaching you?”
- “What’s slowing you down right now?”
And just like that, I wasn’t firefighting anymore. I was seeing patterns. Possibilities. Paths I hadn’t thought of.
Mira Is My Partner in Progress
She doesn’t just talk tech. She understands hustle. She knows my customer doesn’t care about “cloud enablement.” They care if their parcel arrives on time. She knows I can’t afford to waste two months on a system that won’t stick. She knows transformation isn’t just a download, it’s a journey. And here’s the best part: She’s in it with me.
Today, I’m Still Rahul. But I Think I’m Getting Closer to Doing Big
Because now, I know how to:
- Route customer calls without dropping the ball
- Set up campaigns that speak to my audience, not shout at them
- Choose tools that fit, and understand why they matter
The one who helped me do all that? That’s Mira.
So, Who Is Mira?
Mira is a business expert, created by Tata Tele Business Services (TTBS) to help business owners like me DoBig. She’s not a chatbot, app, or just another tab in your browser. She’s the human voice of TTBS.
- A voice shaped by years of working with Indian businesses.
- A mindset that reflects how TTBS thinks, helps, and supports entrepreneurs like me.
- A name that represents real guidance, real impact, and a real partner in progress.
When you connect with TTBS - through a conversation, a solution, a strategy - you’re connecting with Mira. And when Mira speaks, she speaks with the full force, knowledge, and support of TTBS behind her.
Here’s How Mira Can Help Business
Customer Conversations Made Seamless
- One number for your business
- Call routing that just works
- Automated follow-ups without extra staff
Digital Transformation, Simplified
- Cloud migration without confusion
- Smart collaboration tools that fit your team
- Everything future-ready, without starting over
Marketing with Confidence
- Know when to spend and where
- Channel strategy that fits your business
- Insights that lead to real ROI
Security Without the Stress
- Email protection
- Device and data security
- Compliance you don’t have to overthink
Time, Clarity & Control
- Less firefighting, more focus
- A better way to plan, grow, and lead
- Support that scales with your ambition
Mira Helps You DoBig
Every insight she shares, every tool she recommends, every step she simplifies, it’s all backed by the Tata Tele Business Services network, solutions, and commitment to growth.
She’s more than advice. She’s more than a name. Mira is TTBS.
Talk to TTBS Experts, Powered by Mira
Click here to connect with us. Let’s talk about your business goals. Together, we’ll help you DoBig.
Frequently Asked Questions (FAQs) About Mira
Who is Mira from TTBS?
Mira is the new brand mascot introduced by Tata Tele Business Services (TTBS). She is designed as a smart, supportive, and tech-forward persona who simplifies digital solutions and makes them more approachable for small and medium enterprises (SMEs). Mira represents TTBS promise to be a trusted Partner in Progress for Indian businesses, guiding them through their digital growth journey.
Is Mira a real person or a digital assistant?
Mira is not a real person, nor a chatbot or virtual assistant. She is the voice and face of TTBS, created to make technology feel more relatable, personal, and jargon-free for SMEs. By embodying the brand’s expertise and support, Mira explains complex digital solutions in simple terms and helps businesses feel confident and supported at every stage of their digital transformation
How can Mira help my business?
Mira helps you identify challenges, ask the right questions, and choose smart digital solutions across communication, collaboration, marketing, and security. Every recommendation comes from the TTBS portfolio of expert-led services.
Can I talk to Mira directly?
When you connect with TTBS, you’re effectively speaking to Mira. Every TTBS expert you consult embodies Mira’s thinking, focused on making your business smarter, faster, and future ready.
What kind of businesses does Mira work with?
Mira is designed for Indian SMEs across industries, retail, logistics, manufacturing, healthcare, and more. Whether you’re just getting started or ready to scale, Mira helps you navigate your next move.
What does ‘Mira helps you Do Big’ mean?
‘Do Big’ is a TTBS philosophy that encourages Indian businesses to grow with clarity, confidence, and capability. Mira represents that mindset, empowering you with the tools and guidance to build boldly.
Is there a cost to access Mira’s help?
Mira is not a separate product or tool, it’s how TTBS serves you. When you engage with TTBS solutions or speak with our experts, you’re benefiting from Mira’s approach and insight at no extra cost.
Where can I find Mira’s content and resources?
You’ll find Mira-led guidance across the TTBS website, look for insights, whitepapers, digital transformation guides, and business consultation banners that reflect her voice and support.
How is Mira different from a regular sales advisor?
Mira isn’t here to sell. She’s here to understand. Every recommendation is based on your needs, not a sales pitch. She helps you find the right way forward, not just the fastest one.
How do I get started with Mira?
Just click the “Talk to TTBS Experts” button on this page. Share your biggest business challenge and let Mira (through our team) guide you toward a smarter solution.
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