India’s small and medium enterprises are operating in a world that demands agility, clarity, and consistent innovation. These businesses are ambitious, growth-focused, and increasingly digital in their outlook. But the pace of transformation and the complexity of choices often leave decision-makers searching for a trusted voice that can simplify, guide, and support their journey.
Tata Tele Business Services has launched Mira, a brand-led business persona designed to address this gap with clarity and intent. Mira is the personification of TTBS long-standing commitment to helping SMEs Do Big. She brings to life the company’s consultative spirit and acts as a familiar, intelligent, and supportive voice for business owners who are actively looking to grow but need a more guided, contextual experience.
Mira is not a feature, tool or automated chatbot. She represents TTBS values and advisory approach in a more relatable, visible way. She engages with customers at multiple levels, helping them understand not only what solutions are available, but also how to apply them to their own business goals. Whether it is a question about customer engagement, collaboration tools, cybersecurity or digital scaling, Mira becomes the bridge between problem and solution.
The decision to introduce Mira was shaped by listening to real customer concerns. Many SME owners are exploring technology in greater depth, but feel overwhelmed by the volume of options, industry jargon and changing digital trends. Mira steps into this space with empathy and structure. She helps users ask better questions, evaluate their current workflows, and unlock practical ways to move forward with confidence.
Mira appears across TTBS digital platforms, guiding users through solutions, knowledge content and consultative touchpoints. She helps connect intent with insight, converting curiosity into action. Her presence will also be integrated across campaigns, explainer content, digital tools, and customer experience journeys. In every interaction, Mira helps business owners feel less like they are navigating alone and more like they are walking with a trusted partner.
The larger vision behind Mira is to humanize the way technology is offered, especially in a B2B context. SMEs today are not just buying products. They are investing in partners who understand their pace, their constraints, and their ambitions. Mira makes TTBS support more accessible and intuitive, helping businesses start and sustain their digital transformation in a meaningful way.
With Mira, TTBS reinforces its belief that digital progress is not just about deploying the latest tools, but about enabling smarter decisions at every step. The launch of Mira is both a continuation and evolution of TTBS role in the SME ecosystem. It reflects a future-facing approach grounded in experience, listening and shared success.
For India’s businesses that want to grow fast but wisely, Mira is the beginning of a more empowered and informed path. She represents more than a brand moment. She represents a movement to simplify technology and bring guidance closer to those who need it.
Mira is TTBS. And she is here to help businesses Do Big.
#DoBigWithMira
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