Back to Case study70 Year Old College Channelises Zoom Virtual Communication to Reinforce Teamwork and Associations
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A unit of Sri SS Jain Educational Society in Chennai, the college was established in 1952 and is affiliated with the University of Madras. It offers several programmes in Arts, Commerce, and Science streams with its 70-year vintage, allowing students the option of taking up courses in Tamil.
The college has a huge campus facilitated with well-equipped laboratories, a library, research centres, playgrounds, an indoor stadium, placement cell, and hostels for women and men. The infrastructure is sustained using eco-friendly practices.
Its continual growth over the decades, faculty recruitment for various disciplines, and increasing association with other entities compelled the institution to improve its collaboration abilities. Personal meetings with representatives of different bodies were not always feasible, making it essential to adopt a secure and intuitive audio-video communication platform.
The administration team was already inclined to use Zoom as their official virtual meeting app. The partnership between Zoom Video Communications and Tata Tele Business Services (TTBS) enhanced their confidence in the long-term usage of this solution. A demonstration of its features by our team convinced them to proceed with Zoom.
Business Challenges
The organisation was looking for a secure and user-friendly digital collaboration platform to keep pace with its expanding reach. Corresponding via emails, phone calls, and text on different messaging applications was affecting the college’s brand image and productivity.
When the pandemic forced the staff to work from home, the need for a reliable communication app became sharper. However, the institution also had specific expectations from the service:
- Functionally rich yet simple-to-use features for hosts and participants
- Resilient security for organising webinars even if the number of attendees ran into hundreds
- Ease and cost-effectiveness of connecting with attendees from India and global locations
The college wanted to avoid the hassles of generic conferencing applications being incompatible with certain operating systems and flashing messages with technical jargon. It preferred a service that users could access with a secure account sign in, either through a browser or the application installed on any device.
In addition, they sought screen sharing feature that would help them check the details of assignments being handled by their teams during their interactions.
TTBS Solution
Zoom had the features and functionalities to fulfil the college authorities’ wish-list. Our solution architects provided the service with the most relevant package for the institution’s routine processes.
- Zoom was easy to set up, use, and manage on any device without the support of a qualified IT team. Attendees could start or join a meeting with a single click and begin using a range of collaboration controls for engaging and productive sessions.
- The application offered advanced data protection with 256-bit TLS encryption for communications and AES-256 encryption for all content shared in a meeting.
- While logins were simple and quick for invited participants, the conferences and webinars were always safe with password protection, role-based security, and waiting room protocols.
- In addition to audio-video conferencing with participants from any location, Zoom provided the benefit of unlimited VoIP calling for more than 120 countries.
After installing Zoom, collaborating between different departments and external parties became easier as the service could be used on any device and any OS – Windows, Linux, iOS, or Android. Participants could log in through the downloaded app or directly through the web browser.
The meeting rooms were smoothly scalable to take in 10,000+ attendees, including 100 interactive video participants from any part of the world.
TTBS has guaranteed Zoom’s flawless performance and uptime of 99% under an end-to-end SLA.
Virtual communication with dispersed entities was essential for a college that has grown significantly over the decades. Zoom became an effective channel for personalised meetings, and the institution can also use it to broadcast their public events on social media.
Benefits
- Zoom: Unified communications platform for meetings, webinars, phone calls, and chats
- Actionable insights through call notes, reports, and polling question results
- Engaging user experiences with HD audio-video, screen sharing, virtual backgrounds, and noise cancellation
- Future-readiness to scale the service with the increasing number of users
- Optimal privacy and data protection ensured by multiple security layers
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