Back to Case studyTextile Giant POTHYS improves sales by adopting CRM systems
ShareHighlights
- Work from anywhere arrangement facilitated for Pothy’s agents
- Centralised motioning and 360-degree view on the lead process
- The innovative and customised technology solutions by TTBS ensured future-ready infrastructure for the textile industry
Introduction
POTHYS is a household name in the Tamil Nadu textile industry Their reputation stems from their dedication to providing their clientele with the highest quality clothing options that are diverse as well as exclusive They are also the first retail showroom in Tamil Nadu to be accredited with an ISO 9001 certification, way back in 2003
Business Challenge
Like other retail outlets, Pothys too suffered due to the pandemic Stores were closed, and the supply chain was severely disrupted Despite online options, the brand suffered as people usually prefer buying fabric and textiles on physical visits to the store In order to restart their business in the pandemic, Pothys decided to take an innovative approach Their agents began working from home and implemented the use of videos to capture buyer interest For this, they needed a system that enabled hassle free work from home facilities for their agents
TTBS Solution
- TTBS implemented a three step solution that was fast, efficient and time saving
- CRS was proposed to capture buyer interest for the product • The captured lead was then forwarded to individual agents, and they proceeded to get the shoppers’ detailed requirements
- TTBS Hosted PBX solution Using the click to call feature enabled the process
