Back to Case studyA Distance Learning Education Centre Invigorates its Lead Generation Success with TTBS-enabled WhatsApp Business Platform
ShareBusiness Challenges
The institution faced difficulties in effectively reaching prospective students and managing communication channels. Challenges include:
- Lack of efficient lead gen strategy to cash in on demand for distance learning programs
- Lack of a reliable communication channel to promote courses, provide online support
- Need for a dynamic collaboration channel to connect customer service agents with leads, tracking marketing campaign success, and setting up a chatbot.
- Concerns about security and privacy, along with the need for seamless technical support.
TTBS Solution
TTBS provided its Smartflo WhatsApp Business Platform, tailored to meet the institution's unique needs:
- Configured the platform using the institution's existing mobile number and integrated it with the CRM database for efficient lead management.
- Enabled direct communication between the customer service team and leads, improving response times and engagement
- Implemented message tracking and reporting features to monitor marketing campaign effectiveness and filter quality leads.
Benefits
- Improved lead gen success by reaching target customers on the widely used platform.
- Enhanced responsiveness to student queries with round-the-clock support from both human agents and chatbots.
- Single platform with integrated instant messaging, content sharing etc
- Streamlined marketing operations supported by high uptime and reliable technical assistance from TTBS.
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TTBS-enabled WhatsApp Business Platform helped us not just communicate with our students, but truly understand their needs and preferences. By providing seamless and real-time interactions, it enabled us to tailor our educational offerings to match the aspirations of our prospective learners, ultimately leading to greater engagement and enrollment.
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