The institution faced difficulties in effectively reaching prospective students and managing
communication channels. Challenges include:
Lack of efficient lead gen strategy to cash in on demand for distance learning programs
Lack of a reliable communication channel to promote courses, provide online support
Need for a dynamic collaboration channel to connect customer service agents with leads,
tracking marketing campaign success, and setting up a chatbot.
Concerns about security and privacy, along with the need for seamless technical support.
TTBS Solution
TTBS provided its Smartflo WhatsApp Business Platform, tailored to meet the institution's unique needs:
Configured the platform using the institution's existing mobile number and integrated
it with the CRM database for efficient lead management.
Enabled direct communication between the customer service team and leads,
improving response times and engagement
Implemented message tracking and reporting features to monitor marketing campaign
effectiveness and filter quality leads.
Benefits
Improved lead gen success by reaching target customers on the widely used platform.
Enhanced responsiveness to student queries with round-the-clock support from both human agents and chatbots.
Single platform with integrated instant messaging, content sharing etc
Streamlined marketing operations supported by high uptime and reliable technical assistance from TTBS.
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TTBS-enabled WhatsApp Business
Platform helped us not just
communicate with our students, but
truly understand their needs and
preferences. By providing seamless and
real-time interactions, it enabled us to
tailor our educational offerings to match
the aspirations of our prospective
learners, ultimately leading to greater
engagement and enrollment.