Back to Case studyA South India-Based FM Channel Unifies its Audio-Video Communications on TTBS-Enabled Zoom
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The enterprise is an FM radio channel and a part of a renowned media network based in south India. It has built a niche for its balanced content comprising news and entertainment. It connects well with people in the region and with a large number of followers who tune in regularly for their favourite shows, the channel earns competitively from its advertisements and sponsors.
As the FM station’s patronage grew and it solidified its partnerships with advertisers and other businesses, it also needed a better system to communicate with them. Keeping communication siloed across phone, e-mail and multiple messaging apps was inconvenient and a unified communications platform became a priority.
Tata Tele Business Services (TTBS) is the official partner of Zoom Video Communications in India, offering subscriptions to the software with an end-toend service level agreement (SLA). Our solution architects customize its configuration for businesses, helping them get a ready-to-use setup with all required features activated. Assured of such benefits and 24x7 technical assistance, the FM channel enterprise decided to subscribe to a business plan through us.
Business Challenges
Offering multilingual content for the southern states of India, the radio channel had a huge base of regular listeners. As its reach covering target audience widened, it had to communicate with more of sponsors and advertisers too. Some of the interviews aired on the radio channel also had to be conducted over conferencing apps. And the management needed a unified communication platform to keep its teams connected for coordination of routine workflows.
There are numerous audio-video cloud communication applications available in the market and most of them come with free plans. However, for a business that speaks to its stakeholders frequently and has to maintain flawless coordination of work between different departments, it is critical to choose an enterprise-grade software for such processes, even if it costs money.
While finalising its choice for a conferencing software, the company leadership had some particular demands:
- They expected ease in organising meetings and wanted to give participants the flexibility to join from any device, without necessarily having to download an app.
- As some interviews conducted online had to be aired on the channel, it was essential to record them and save the clips for future use.
- High uptime was a priority – the channel owners could not afford to let downtime issues ruin their user experience.
The number of attendees who can join a conference video call on free apps is limited. While upgrading to a paid-for communication system the management expected it to accommodate a high number of participants whenever required. It also needed the freedom to keep the sessions longer than 30 minutes for critical discussions.
TTBS Solution
The solution architect from TTBS provided the organisation a feature-rich and reliable communication service by configuring Zoom as its official application for audio-video conferencing.
We provided a tailored Zoom subscription package with all the features that the teams needed for their internal and external communications. Because Zoom is internationally used, it could facilitate collaboration with parties across geographies.
Zoom brought the convenience that the FM channel needed in streamlining its calls, messages and data sharing for business operations:
- Users could join a conference or one-to-one talk session from any desktop or mobile device connected to the internet - they could also choose between browser-based and mobile app logins, both of which were equally secure.
- Recording meetings was a one-click task and the sessions could be saved in MP4 / MA4 formats locally or within Zoom cloud
- The saved clips were also easy to locate thanks to AI-generated transcripts.
- As TTBS provided the solution under an SLA, an uptime of 99% was guaranteed, and users could contact our technical helpdesk for instant query resolution round-the-clock.
The restriction on the number of users was now practically gone. Zoom came with facility for HD video and clear audio for up to 1000 participants and 49 videos could run on the screen simultaneously. It offered seamless support to run meetings for more than an hour.
Benefits
- Anytime-anywhere meetings with screensharing, polls, call notes and other collaboration tools
- Engaging meeting experiences built by HD audio-video and personalised session management
- Optimised employee productivity through consistent internal collaboration
- Flexible usage on any desktop, laptop, tablet or mobile through browser or Zoom application
- Robust security layers comprising password protection, waiting rooms, domain restrictions, locked meetings, and more
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Subscribing to Zoom through TTBS has given the customer all the advantages of a globally trusted conferencing cloud communication solution, along with the support of the company experienced in providing SLA backed enterprise-grade digital services.
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