A Trusted Matrimony Service Company Enhances the Performance of its Cloud Platforms with TTBS Smart Internet Solution
Introduction
The company offers personalised and confidential offline matrimonial services. It scans through the details provided by its clients and helps them get suitable matches as per their preferences. It also arranges for direct family meetings under its premium service offer and provides fast-track solutions to those looking to get married.
Besides the easy onboarding process for subscribers and a designated relationship manager who facilitates the entire process of match-making, the company offers numerous features that make it a trusted service provider in this sensitive domain. These include constant customer service support, instant notifications on compatible matches, and local match-making for brides and grooms who belong to the same state. The team is also well-versed in the marriage traditions of different communities.
The company had subscribed to Smartflo – a Cloud-communication suite offered by Tata Tele Business Services (TTBS) for its contact centre services and appreciated its user-friendly interface.
However, they could not use the solution effectively due to a slow internet connection. The management team approached TTBS again to upgrade the connectivity and asked us to deploy our internet leased line to fuel Smartflo for better outcomes.
Business Challenges
To help the matrimony service provider with inbound and outbound calls using the Voice Over Internet Protocol (VoIP) technology, TTBS had already deployed Smartflo for the team.
While our product had a cluster of features for call management, its functional efficacy also depended on the internet connection quality. The company’s existing broadband service failed to support Smartflo efficiently.
The call volume was high, and the associates always logged in through their mobile phones. However, the slow internet service did not deliver enough bandwidth for voice clarity. When the internet connection was down, the team could not use the cloud communication suite. Therefore, it was necessary to upgrade the service.
To serve the customers better via the Cloud-native contact centre, the organisation needed a secure internet solution with some specific attributes:
- Guaranteed fast speed with a connection that would not be shared with anyone else in the locality.
- Ensure resilient business continuity with high uptime.
- Ensure real-time protection from cyber threats to keep cloud communication and other online functions in the office secure.
Another major issue was the manageability of the existing broadband, and the service provider was not approachable when technical issues cropped up. The company was looking for a Service-Level Agreement (SLA)-based connection just like Smartflo, and only the smart internet leased line could provide the enterprisegrade solution it needed. As the team was satisfied with TTBS’ services and commitment to quality, it contacted us for the new data connectivity solution.
TTBS Solution
TTBS deployed its popular internet leased line service called Smart Internet for the company. It was a preconfigured solution that was activated smoothly along with its DIY portal without the need for special IT skills.
Smart Internet provided high speed and bandwidth that the contact centre team needed to use TTBS Smartflo on any device. With this leased line, the matrimonial service enterprise got all the features to make the most of Cloud technology:
- The connection was uncontended exclusively for its employees and offered symmetric upload and download speed, enabling them to effectively use Smartflo, video conferencing systems and other cloud applications.
- As an SLA based data service, Smart Internet came with an uptime of 99.5%, low latency, and minimal packet loss – this helped improve call quality and keep the connectivity active for seamless customer service.
- The DNS-based cloud security of our service added an extra layer of protection between the users and the online world by countering malware, spyware, ransomware, viruses and other threats injected by hackers.
Smart Internet’s DIY portal provided the senior management and other authorized supervisors with a 360-degree view of the internet usage, enabling them to block irrelevant websites and malicious content. It also helped monitor network performance and generated reports within seconds. For support on any technical issue, the organisation could contact TTBS anytime.
TTBS provided the customer with Smartflo for optimal voice communication and added the Smart Internet leased line service to run the platform, and other cloud applications which helped them be more productive. As a packaged solution that provides internet leased line with DNS-based security, Smart Internet brought in more speed, safety and better user control to online operations.
Benefits
- Improvement in voice clarity while using Smartflo for inbound or outbound calls
- Enhanced performance of other Cloud apps with symmetric speed and dedicated bandwidth
- Resilient business continuity built by SLA-backed internet uptime of 99.5%
- Centralised control and visibility of online service with DIY portal
- Inbuilt security saving costs and inconvenience of additional firewall deployments

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