Back to Case studyAn Enterprise Offering Fantasy Game Service Scores Big on Marketing with WhatsApp Business Platform
ShareIntroduction
In the thriving online fantasy sports market, our customer provides a secure and user-friendly mobile application to play cricket, football, basketball, baseball, and kabaddi. The company offers attractive joining and referral rewards to users with no expiry dates for reward points. As the games involve an element of financial risk, they are available only to people above 18 years of age and user discretion is advised.
Players can harness their skills and knowledge to compete in the games they love, become champions, and earn rewards. After a quick registration process, there are several matches to choose from. It is easy to withdraw the reward amounts into mobile wallets or bank accounts. If a match is cancelled, the customers are entitled to refund of the sum they deposited to participate in the game.
Business Challenges
- Weak branding: It was difficult to win new customers and engage them in a market crowded with gaming apps.
- Poor response to phone calls: In the fantasy game domain that involves monetary deposits, the scope of marketing via voice calls was limited.
- Ineffective real-time communication: Email open rate was low and did not really help at understanding customer sentiments towards the app.
- Complexities in automating messages: Email software and other instant messaging channels used by the company could not be integrated with its CRM system for lead generation and personalised interactions.
TTBS Solution
Tata Tele Business Services (TTBS) partners with Meta-owned WhatsApp to provide its API based solutions in India. With our Smartflo WhatsApp Business Platform, companies get a trusted application as their marketing channel to engage customers.
When the fantasy game app company chose TTBS for deployment of its WhatsApp Business Platform, we configured the application within 24 hours. Our solution architect completed the end-to-end workflow design and chatbot implementation as required by the business.
Smartflo WhatsApp Business Platform enables organisations to handle large volume of communication with customers. Its tailored features like template messages, session messages and multi-agent support make it easier to manage complex marketing processes.
The key highlights of this solution were:
- The marketing team could now easily create a list of subscribers who had given their consent to be contacted for promotional offers and receive updates on new games.
- It became simpler to automate messages and send them to hundreds of application users with a single click.
- The company’s WhatsApp Business profile had its name, logo and a green tick to give message recipients more confidence in business authenticity.
- We integrated the organisation’s CRM with the platform to leverage existing data for customers and qualified leads for message-personalisation.
Benefits
- Higher conversion rates with a verified WhatsApp profile to send targeted messages to quality leads
- Ease of collecting user data that helps to optimize marketing campaigns and improve user experiences
- Enhanced user engagement built by personalised communication and multimedia elements such as images, GIFs and videos
- Seamless channel integration to unify CRM and other enterprise apps on a common platform
- Quicker and more extensive reach of automated marketing posts on a channel frequently checked by smartphone users
- Reduced support cost with ability to provide instant response to queries without having to call a customer
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With WhatsApp Business Platform, organisations get a green tick verification that projects their brand as authentic and trustworthy.
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