Back to Case studyA Popular Sports Gaming Platform Boosts Marketing Communications with WhatsApp Business Platform
ShareBusiness Challenges
- Needed personalised marketing platform to differentiate itself in the crowded market
- Traditional methods like phone calls yielded poor responses, while email campaigns lacked engagement and real-time optimization.
- Needed a direct channel to gather player feedback on games, build community and provide direct customer support.
The sports gaming service encountered hurdles in engaging customers through conventional channels like emails and phone calls, leading to delayed responses. Key challenges include:
TTBS Solution
TTBS team swiftly configured the platform, helping the customer leverage WhatsApp's extensive user base and engagement capabilities. Key features implemented include:
- Subscriber List Management: The marketing team could curate lists of subscribers which helped community building, provide direct customer support and collect feedback.
- Automated Messaging: Streamlined automation enabled the client to deliver personalized messages to hundreds of users simultaneously
- Profile Verification: The client's WhatsApp Business profile boasted verified credentials, instilling confidence in users about the app's authenticity.
Benefits
- Enabled personalised marketing through a verified profile and targeted messages thus enhancing user engagement
- Automated marketing posts ensured wider and more effective campaign reach. Integration of chatbots and automated responses to handle common queries quickly
- Enabled data-driven optimization with access to user data and real-time feedback ultimately leading to improved user experiences.
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As a sports gaming service provider, our focus has always been on engaging our users effectively. With TTBS Smartflo WhatsApp Business Platform, we've unlocked new levels of user engagement and streamlined our marketing efforts. It's not just about scoring big; it's about creating meaningful connections with our players. We would be happy to recommend this to anyone who needs to differentiate themselves in a crowded market.
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