Back to Case studyAsk Chemicals, a Global Manufacturer of Industrial Chemicals Chooses TTBS PRI and Smart Internet to Optimise its Voice & Data Operations
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Headquartered at Hilden, Germany, the brand is a chemical manufacturing enterprise supplying high-performance industrial resins and other similar consumables. The company operates from multiple locations across the globe, including Pune in India.
Their foundry division delivers binders, coatings, risers, filters, and release agents globally. It also supplies metallurgical products such as inoculants, inoculation wires and master alloys for iron casting. The industrial resins division is a leader in the specialty phenolic resins domain that are used for fire protection, energy consumption, service lifetime, health and safety at work.
The company faced continuous voice quality issues over their telephone lines as well as frequent downtime with data connectivity, leading them to seek a new service provider. The team approached Tata Tele Business Services (TTBS) after having reviewed the features of primary rate interface (PRI) lines and Smart Internet – the internet leased line (ILL). The subscription plans and service level agreement (SLA) terms also suited their business policies.
Business Challenges
The organisation’s Pune office routinely handled a high volume of incoming and outgoing calls while coordinating with global work locations. It sought an enterprise-grade telephony solution as the existing phone lines were resulting in huge phone bills for international calls and when they were routed through cloud applications, the voice quality was affected by jitter.
To establish an effective system for audio – video communication and ensure seamless functioning of business applications relying on data service, the company needed a scalable telephone line and dedicated internet solution.
Switchover to a new service provider was mandated largely by three requirements:
- Productivity was getting affected by unpredictable broadband downtime and it was therefore necessary to upgrade to a more reliable connection backed by service level agreement (SLA).
- There was a noticeable difference between download and upload speeds, the latter being slower – this problem had to be addressed.
- The internet service was to have a reasonable degree of security to thwart the risks of growing cyber attacks.
For the voice solution, the company preferred to keep its existing PSTN infrastructure as the base for a more evolved service. And it was looking for a business-friendly billing system.
TTBS Solution
Our solution architects deployed Smart Internet and PRI phone channels at the company’s office. While configuring the voice solution, we built upon the telephony baseline that was already available at the premises. The deployment for both the solutions was completed within the timeline promised to the customer
There was a noticeable improvement in voice quality after the installation of PRI channels. And as fibre-optic based Smart Internet gave uncontended data service to the organisation, it could also use voice-over-internet-protocol (VoIP) applications with better audio-video quality while conferencing online.
The specific expectations mentioned by the company were addressed:
- The services were provided with an end-to-end SLA that guaranteed service availability of 99.5% for both Smart Internet and PRI lines.
- TTBS Smart Internet came with 1:1 symmetric download and upload speeds to deliver optimum user experience with all applications.
- Smart Internet brought its own security attributes for continuous and realtime protection from cyber threats including zero-day attacks.
- The PRI lines were also more secure than the analogue phone lines - that the company had been using - as they could not be tapped into by unauthorised parties.
With the TTBS iManage portal, the IT administrators could check the functioning of telephony and internet services at any time. The accounts team could also download bills and make secure online payments from the same
Benefits
- Enhanced workforce efficiency propelled by higher speeds and bandwidth for all cloud applications
- Stronger cybersecurity with IP layer protection and virus definition update from Cisco server on Smart Internet
- Robust business continuity with 99.5% availability for seamless digital operations
- Simplified bill payments with a consolidated invoice reflecting the total amount for all lines
- Improved users experience built by better voice quality on an evolved communication setup
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“We noticed a significant difference in the quality of our voice operations and the functioning of cloud applications after the installation of PRI lines and Smart Internet by TTBS. Post-deployment, the high uptime and the service we continue to receive from them is also praiseworthy.” Bhairav Oulkar, IT Manager Ask Chemicals
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