Back to Case studyEmerging Cloud Solutions Company Chooses Zoom as its Official Video Calling Application for Effective Online Interactions
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A multi-Cloud managed service provider, the company deploys digital solutions for Amazon Web Services (AWS), Azure, Tata Communications, NTT, Cloud Exchange and Google Cloud to its customers. The company is a certified Microsoft and AWS partner for Cloud consulting, implementation, optimisation and analytics solutions.
The company’s expertise and experience in configuring and managing complex Cloud-based systems for business workloads make it a dynamic brand in the Information Technology (IT) and telecommunications domain. It provides unified support for Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and databases through its constant technical helpdesk.
While expanding its presence in different cities in India, the company needed a reliable audio and video communication platform. As a Cloud solution provider, the company was aware of the available features of the online collaboration tools used by companies worldwide and decided to use Zoom.
As Tata Tele Business Services (TTBS) is an authorised reseller of the Zoom application in India and configures the platform with Service-Level Agreement (SLA) support, the company approached our team to purchase the Zoom package.
Business Challenges
The company has been expanding its market reach and has served clients in multiple locations. Keeping technical staff connected with sales and office managers was key to providing optimal service to end-users. In most of their online collaborations, the team shares important documents, spreadsheets, presentations and other documents needed for routine workflows.
The use of mobile phones and various communication tools had negatively impacted productivity, and internal collaboration became even more difficult as the pandemic forced the employees to work from home.
The key challenges that forced the company to upgrade from free tools to a standard enterprise-grade conferencing application were:
- Inability to share screens when completing a project that required contribution from multiple people
- Complexity in recording calls and videos for reference – most free communication platforms need to integrate with third-party applications for such recordings, this can pose a major security risk
- Downtime issues – the solutions provided by such systems were not SLA backed
The maximum number of participants who can attend a meeting is also low on free applications and some of them don’t allow the conference to continue after 60 minutes
TTBS Solution
TTBS addressed the company’s workplace collaboration issues with Zoom – an application used worldwide to connect individuals and teams remotely via audio and video. Employees could use the application from any desktop or mobile device connected to the internet. It became their anytime, anywhere communication platform ranging from small group discussions to large-scale webinars and training. They could easily send and receive content and had various inbuilt features for engaging meeting experiences. Meetings could continue beyond an hour.
Zoom’s deployment addressed the issues that hindered employees’ productivity and communication quality:
- The participants could share their screens with a single click – the application also allowed multiple attendees to share their screens simultaneously and coannotate for relevant interactions
- It’s simple to record meetings, save them in MP4/MA4 formats locally or within Zoom Cloud, and keep them searchable with the transcript- generated Artificial Intelligence (AI).
- Providing end-to-end SLA solution, TTBS guaranteed uptime of 99%, and users could contact our technical helpdesk anytime for any questions/concerns.
All content shared via Zoom is encrypted with 256-Advanced Encryption Standard (AES) and the network connection for video conferencing has 256-Transport Layer Security (TLS) encryption.
Zoom makes video conferencing less glitchy and more reliable. It also allows users to create a unique meeting ID and links for extra security in their communications. With HD video and audio, Zoom is engaging to use with its thoughtfully designed features such as call notes and customisable layouts keep conferences both productive and personalised.
Benefits
- Anytime, anywhere productive meetings with screen-sharing, polls, call notes and other collaboration tools
- Ease of structuring external communication on a platform trusted and used globally
- Robust security layer including password protection, waiting rooms, domain restrictions, locked conferences and more
- Resilient business continuity with an uptime of 99% and constant TTBS support
- Engaging user experience with virtual backgrounds and noise cancellation features
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