Back to Case studyFestum Evento, an Event Management Solution Provider Onboards Smartflo WhatsApp Business Platform to Optimise its Marketing Campaigns
ShareOverview
The company offers a customised online platform to announce, schedule, promote, and live stream events such as business conferences, townhalls, exhibitions, parties, social gatherings, and festive celebrations.
Organisers can use the app to publicize their events to a large audience, and enable them to book tickets online. Attendees can also choose their preferred spots for events in auditoriums and at other venues with seating arrangements.
Through the app, end-users can check the places that would be engaging to visit for special occasions, get the best offers on tickets, and stay updated on the itineraries of the events they have registered for. The app is free to download on smartphones and is a one-stop portal to check a variety of functions being organised across the country.
Business Challenge
- Need for more conversions – The young enterprise had to improve the reach of the application and encourage downloads by sending targeted messages to potential leads.
- Maintaining track of app’s reach – While promoting its event announcement and management app, the company also wanted to track the success of such efforts through a platform that offers analytics on marketing success.
- Facilitating real-time communication – The usage of e-mail marketing to promote its app did not allow the organisation to understand customer sentiments as it could not get audience response or feedback in real-time.
- Event promotion for registered attendees – To keep participants updated on the events they had bought tickets for, the company preferred a widely used social media solution.
TTBS Solution
When contacted by the company, Tata Tele Business Services (TTBS) understood that it needed a solution to communicate with its business clients as well as the end-users who would attend the events advertised on the app. It recommended Smartflo WhatsApp Business Account to the organisation.
With its official WhatsApp Business profile, the company got a green badge next to its name – this confirms the authenticity and the exclusiveness of a business ID. Our solution architect activated the account on the same say when the organisation confirmed its order, and tailored it as per business requirements.
Besides bringing all the features that the company needed, the account also made communication with customers more secure. Its end-to-end encryption ensured that the messages, photos, videos, and documents sent by the marketing team to customers were not hacked by threat actors.
Here’s how Smartflo WhatsApp Business Platform Account met the business requirements:
Solution Highlights
- The organisation could now send tailored messages to the entities that could publicize their events through its app, and to the potential guests who would be interested in attending the events.
- With WhatsApp Business insights, the company could understand the engagement and experience their marketing efforts were generating – this feature showed the number of messages sent, delivered, and read by the target audience.
- Smartflo WhatsApp Business Account was a better value proposition than email as the responses of customers could be analysed in near real-time and the company could also know if anyone blocked messages from its profile.
- Once users registered for events published on the company’s app, the marketing team could keep them updated on the same, ensuring that they get to attend it at the right time.
Benefits
- Ability to reach a broad customer base as WhatsApp is the most popular messaging app in India for both Android and iPhone users
- GDPR-compliant messaging as only the people who opt-in for the service can be contacted through the application
- Improved conversion rates with a verified WhatsApp business profile to send customised text and image-based messages to qualified leads
- Support for two-way communication as queries sent by the customers can also be received on WhatsApp, and responses may be automated or sent by human agents
- Real-time dashboard and reports that offer data on campaign efficacy and audience engagement to sharpen marketing efforts
- Low support cost with ability to provide instant response to queries without having to call a customer
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