Back to Case studyFestum Evento Optimizes Marketing Campaigns with TTBS-Enabled WhatsApp Business Platform
ShareBusiness Challenge
Festum Evento, sought to enhance its marketing efforts and improve customer engagement through a more effective communication platform. Challenges include:
- Need for a trusted and widely-used communication channel to expand the reach of its event promotion app and ensure effective engagement with consumers and businesses.
- The company required a robust dashboard and reporting facility to accurately measure the success of its marketing campaigns and gain insights into audience engagement.
- Need for a platform that could help hyper personalize its event marketing efforts.
TTBS Solution
TTBS team provided Festum Evento with a customised Smartflo WhatsApp Business Platform solution tailored to their specific needs:
- The platform was activated for use with a verified WhatsApp Business account, ensuring a trusted and professional communication channel.
- The solution included features for streamlining marketing campaigns, activating bots for automated replies to FAQs, and soliciting feedback from customers.
- TTBS team trained the customer team on campaign dashboard and helped track the efficacy of marketing campaigns and audience engagement.
Benefits
- Broad Customer Reach: Leveraging WhatsApp, the most popular messaging app in India, Festum Evento could reach a wide and diverse customer base.
- Enhanced Campaign Insights: The real-time dashboard and reports provided data on campaign efficacy and audience engagement, allowing for improved outcomes.
- Secure and Compliant Messaging: The platform ensured GDPR-compliant messaging, thereby maintaining privacy and building trust with users.
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Implementing Smartflo WhatsApp Business through TTBS has revolutionized our customer engagement and marketing strategy. The platform's ability to automate responses, personalize interactions, and gather insightful feedback has significantly boosted our ticket sales and expanded our brand reach. TTBS support in configuring the system and utilizing analytics has been instrumental in achieving these results.
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