Back to Case studyGlobal EdTech Firm Powers Team Collaboration and Productivity by BolsteringOperations Through Zoom
ShareHighlights
- Zoom: Boosted productivity with smooth teamwork and ease of sharing content
- Robust security enforced by TLS and AES protocols
- Engaging user experiences with HD audio-video, screen sharing, virtual backgrounds, and noise cancellation
- Cost savings on phone bills inflated by international calls
- Unified communications platform for meetings, webinars, phone calls, and group chats
- Unified communications platform for meetings, webinars, phone calls, and group chats
Introduction
The company is an e-learning service provider in India aiming to transform K-12 education by making it personalised, engaging, and more relevant for every child. Headquartered in San Francisco – California, it has its Indian office in Gurgaon.
The team is well-equipped to leverage the pervasiveness of technology in the education industry as digital devices, video-assisted, AR-VR, and AI become common at all levels.
With a highly customised program, the company’s flagship product is redesigning the way elementary school children study Mathematics. It can be used on devices powered by all major operating systems – Windows, iOS, and Android and has already built a user base of more than 40 million students globally. It has also won several awards in the ed-tech sector.
When COVID-19 threatened business continuity for thousands of organisations, the company’s Gurgaon office started using video conferencing services to continue its operations. After dabbling with a few free applications, it decided to subscribe to Zoom powered by Tata Tele Business Services (TTBS) in India.
The cost-effectiveness of collaborating with its overseas team, Zoom’s intuitive meeting management features, and an SLA-backed service provided by brand Tata converted the organisation into a TTBS’ customer.
Business Challenges
The company’s core operations revolve around generating e-learning content via educational games and puzzles for elementary school children. Its in-house team includes software engineers, curriculum and game designers, creative writers, and sales associates. These individual contributors had to synchronise their activities closely to build learner-centric content.
The teams began using free video meeting apps to communicate and collaborate, ensuring that their operations did not suffer due to the pandemic and lockdown. However, such tools carried limited features and could not accommodate large numbers of participants during the company’s enterprise-wide gatherings.
Other challenges faced were:
- Poor audio-video resolution
- Inability to share screens, which was essential to complete the tasks jointly handled by designers, software technicians, and content writers
- Inadequate cloud storage space for storing customarily accessed files
Comparing the apps’ license-based versions for businesses, the senior IT managers found Zoom to be the best choice for their organisation.
Instead of purchasing a package directly from the official website, the company leadership preferred to get it from TTBS, Zoom’s official partner in India that provides SLA-backed service to its customers.
By procuring the service through an Indian brand, it also had better chances of getting GST benefits under the national tax laws.
TTBS Solution
TTBS provided a customised Zoom plan to the customer to help them run their operations smoothly irrespective of their employees’ locations. The channel’s efficacy in communicating with colleagues and clients across global sites convinced the team to continue using the service post the mandatory work-from-home phase.
The company’s acquisition of the Zoom license enabled employees to log in to their accounts securely on any desktop, laptop, tablet, or smartphone via internet browsers or the mobile app.
Zoom could accommodate up to 1,000 attendees in any session with 49 simultaneous videos on the screen. Our solution architects also integrated it with the enterprise applications used routinely by the teams.
The challenges faced earlier were now addressed:
- Zoom’s HD video and audio, virtual background options, noise cancellation feature, and custom layouts in meetings enhanced user experience and made collaborations more focused.
- The users could now share their screens and use annotation tools to convey ideas and draw over shared content.
- The meeting organisers could also record any session of up to 1 GB for future reference.
- Zoom provided ample cloud storage for seamless sharing of files to make coworking more productive.
TTBS has provided the service under a comprehensive SLA, promising uninterrupted communication and flawless functioning of all features. Our customer support team is also available round-the-clock to resolve any technical queries users may have.
