Government-Owned Examination Service Provider Leverages TTBS-enabled WhatsApp Business Platform for Enhanced Reach
Business Challenges
The government examination service faced hurdles in effectively communicating with candidates, struggling with traditional channels. Challenges include:
- The institute required a digital platform to communicate official notifications.
- Needed a solution capable of handling high message volumes efficiently while maintaining data security.
- The institute sought the ability to send exam notifications and updates in multimedia formats such as PDFs, images, and GIFs to enhance engagement and clarity.
TTBS Solution
TTBS quickly implemented tailored WhatsApp Business platform as per the customer needs.
- Activated the institute's account enabling efficient messaging with a 500 messages/sec.
- A green tick and the institute's logo were added to the official WhatsApp account to enhance authenticity and trust.
- Implemented custom features for tailored messaging and automation, ensuring prompt responses to candidate queries.
- Set-up enhanced security features to ensure data integrity.
Benefits
- Enhanced reach helped achieve stronger candidate engagement and responsiveness.
- Improved efficiency with instant response options and automation features even during high-demand periods.
- Boosted convenience with the option of utilizing an existing phone number
- Unified communication platform served as a comprehensive solution for text, voice calls, and video conferencing, simplifying communication workflows.

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TTBS-enabled WhatsApp Business Platform serves as a crucial tool for our examination service, enabling us to seamlessly connect with candidates. By leveraging WhatsApp's popularity and multimedia capabilities, we can now efficiently deliver notifications and updates, ensuring clarity and engagement among our users.
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