Back to Case studyGrowing Online Clothing Store Upgrades Data Service with TTBS Smart Internet to Achieve More at Work
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The company runs an online fashion store specialising in women’s wear and kids’ wear. It stocks a wide assortment of products ranging from formal outfits and casual wear to accessories and footwear.
All products are designed in-house either through mechanised systems or artisans skilled in using manual sewing machines. The clothes undergo rigorous quality tests and inspections before they are put up for sale. The organisation also takes special care in packing the shipment and has an experienced logistics team to transport them to customers across India.
To improve the performance of its local area network (LAN) and keep it accessible for employees working from any location, the company required speedy internet connectivity. It was looking for a direct, point-to-point connection from the service provider.
Tata Tele Business Services (TTBS) owns an extensive portfolio of information and communication technology (ICT) services in India and has won numerous awards for innovation and customer-centricity. TTBS’ internet leased line (ILL) service - Smart Internet - is a secure and high-speed connectivity solution for enterprises.
After a brief discussion with the TTBS team on how it could address their challenges, the clothing company’s IT team signed up for Smart Internet.
Business Challenges
The basic broadband service the company had been using did not fulfil its requirements due to average bandwidth and unreliable uptime. The cloud applications performed poorly and impacted team productivity due to excessive latency, jitter, and packet loss.
Some other issues too prompted the enterprise to move to an alternative data service. These included:
- No security from cyber threats and data breaches
- Lack of centralised network monitoring and management
- Throttled bandwidth – the speed was already slow, and it decreased further after the given quota for monthly bandwidth was used up
The company wanted to subscribe to an ILL service to overcome the problems of frequent downtime and shared bandwidth and to provide a hassle-free internet usage experience to its employees. This was also necessary to serve customers better as an e-commerce company and stay connected with its workforce handling production and logistics duties from different sites.
TTBS Solution
TTBS offered its custom ILL solution, Smart Internet, to the organisation. As a secure and managed ILL with always-on connectivity, the data service also enabled direct access to LAN for employees working from remote locations.
Being a direct and dedicated connection not shared with any other entity in the neighbourhood, Smart Internet brought significant improvements in the company’s digital operations. The cloud apps now performed better, allowing the employees to process new orders and communicate within teams more productively.
The deployment of TTBS Smart Internet brought several positive changes for the business:
- Smart Internet offered best-in-class DNS security protecting the online processes from malware, phishing, botnets, adware, ransomware, and command and control call-backs over any port or protocol.
- The IT managers could actively monitor internet usage patterns within the company and access detailed network performance reports in seconds.
- The solution offered a DIY portal to managers to block or unblock websites as well as content as per their work policies.
- The data service came with 1:1 symmetric download and upload speeds – the bandwidth was in the range of 10 MBPS to 1 GBPS and the organisation could use it at a uniform speed throughout the month, irrespective of the number of active applications.
Smart Internet guaranteed the network’s uptime and speed under an end-to-end SLA, and the TTBS team monitored its performance round-the-clock to ensure that the promised quality of service was consistently maintained.
Smart Internet has inbuilt DNS-based cloud security for an added layer of protection between the user and the internet with restrictions on unwanted websites and potentially harmful content.
Benefits
- Increase in productivity enabled by dedicated data service and uncontended bandwidth
- Real-time network visibility with round-theclock performance monitoring
- Remote work compatibility to serve customers at any time from anywhere
- Cost-effective scalability and ease of upgrading bandwidth up to 1 GBPS
- Unified threat management capabilities with DNS update scanner on the Cisco server
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