Back to Case studyInvestment Bank Offering Consultancy Services Leverages Zoom to Boost Collaboration
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The company is an investment bank offering focused consultancy services to businesses and individual entrepreneurs. Its team carries a cumulative experience of more than 50 years in managing private equity, mergers & acquisitions (M&A), and structured debt finance solutions. It has an in-depth understanding of the market, trends, and behaviour to make quick decisions for successful transactions.
For every deal or transaction that it helps its clients with, the company works through a 6-step approach that includes Timing, Packaging, Positioning, PriceDiscovery, Negotiation, and Closure. Working around the values of Integrity, Independence, Passion, and Commitment, the organisation maintained an entrepreneurial ecosystem that empowers all its members to fulfil client needs with a great deal of sensitivity.
Communicating with organisations and support teams across the world was a regular part of the company’s operations. They had to often join in meetings, exchange documents and presentations, and participate in webinars that concerned private equity, M&A, and structured finance deals.
While looking for video conferencing systems, it found Zoom the best option for its team. The top reasons to pick it over other alternatives were the ease of using the app on any device, its ability to accommodate quite a large number of attendees for meetings, and the fact that it was already being used by numerous enterprises whose online events the company participated in.
Because Tata Tele Business Services (TTBS) is an official partner of Zoom Video Communications in India and offers the video conferencing solution under a comprehensive SLA, the team decided to procure the same from TTBS.
Business Challenges
As the company’s operations scaled up, the number of entities it needed to interact with increased, many of them based outside India. It was essential to use a secure and user-friendly audio-video conferencing system to collaborate effectively with global enterprises.
There was no dearth of meeting software systems in the market, and some of them are also free to use. However, the company had some specific expectations from its app:
- Optimised audio and video streams in HD quality
- Ease of scheduling and joining meetings even if they involved some people from outside the organisation
- Ability to record any session for future reference
Ensuring the privacy of communications and all data shared therein was a priority. The company leadership looked for reliable uptime for collaboration and meeting participation in any global time zone.
TTBS Solution
To help the company organise its meetings effortlessly with all the features it sought in online communication, TTBS offered Zoom as a solution. The configuration was a matter of minutes, and the service was easy to use, in both its desktop and mobile app versions.
On this globally popular digital communication medium, the organisation could initiate and join meetings with participants from any part of the world. Attendees could use both the audio and video or just the audio option while joining a session.
Zoom brought in all the features that the enterprise needed:
- It offered engaging meeting experiences with HD video and voice coupled with features such as virtual backgrounds, appearance touchups, noise cancellation, customised screen layouts, and continuous performance optimisation.
- Organisers simply had to share a link to invite people to a meeting and the app could accommodate up to 1000 video participants in a session with 49 videos displayed simultaneously on the screen.
- Zoom also allowed meeting organisers to record full-length videos and save them locally or onto its cloud platform.
Using Zoom, the company’s employees could schedule their calls in advance, chat one-to-one, or in a group with their contacts, and connect to office meeting room hardware.
For security, all content shared by the participants was shared at the application layer using 256-bit AES. The network connection to Zoom also has 256-bit TLS encryption as standard.
Benefits
- Zoom: Unified communications platform for meetings, webinars, phone calls, and chats
- Actionable insights through call notes, reports, and polling question results
- Optimum user experiences with HD audio-video, screen sharing, virtual backgrounds, and noise cancellation
- Resilient business continuity with SLAbacked uptime of 99% and round-the-clock TTBS support
- Communication privacy and data protection with multiple security layers
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“With Zoom, we get flawless videos, crystal clear audio, and quicker seamless sharing capabilities that make our meeting experiences engaging. The ease of using it on any device even when the internet connection is weak makes it a helpful enterprise app.” T R Viswanathan, Head-Accounts & Admin Veda Corporate Advisors Pvt. Ltd.
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