Back to Case studyKnowlarity Adopts SIP Trunk Services to Streamline Voice Communication Operations
ShareIntroduction
The customer is a cloud telephony and AI service provider to businesses in multiple industry verticals in over 65 countries. It specialises in offering cloudbased customer service and sales call handling solutions.
With its plug and play communication systems, it helps its clients optimise their operational reliability and technological intelligence in competitive business environments.
Business Challenge
The company wanted to optimise making calls from different locations and required an advanced voice telephony solution to be integrated with its existing PBX infrastructure.
- It was necessary to monitor the service and ensure that the solution fulfilled both voice and data-based communications needs.
- Besides being cost-effective, the solution had to be secure and reliable for resilient business continuity.
- The organisation expected a voice solution backed by an end-to-end Service Level Agreement (SLA) wherein its service provider would manage the entire system and ensure uninterrupted calling to various regions.
The organisation was aware of the industry trends in cloud communication and wanted to partner with an established ICT service provider for a SIP solution.
TTBS Solution
Tata Tele Business Services (TTBS) provided the customer with a session SIP Trunk solution–an advanced voice connectivity product deployed with 1,500 channels for calling operations. SIP’s reliable wireline voice technology runs between a switch managed by TTBS and the customer’s premises.
We also delivered IP phones to them for handling incoming and outgoing calls int his frame work.
- The implementation of SIP Trunk architecture and the facility of IP phones made it simpler to make and receive more calls. Data sharing also became feasible via the same channels.
- An improvement in call quality was recorded.
- TTBS met the customer’s expectations in terms of integrating the SIP solution with the existing PBX hardware. This helped to minimise the configuration time and ensured cost-effectiveness.
Our team’s only obstacle in service implementation was that the task was undertaken during the lockdown phase. However, our experience deploying SIP Trunk and the system’s flexibility to work with any PBX architecture helped us complete the job within promised timelines.
Benefits
- SIP Trunk: Reliable and easily manageable voice and data traffic solution
- Cost savings on deployment of new lines
- Enhanced call quality
- Ease of scaling call capacity in multiples of 10 channels
- Reduced call connect time to make more calls per shift
- SLA backed service for high redundancy resulting in assured business continuity
- Utilisation of existing infrastructure for further optimisation of calling ability
