Back to Case studyLeading Digital Marketing Agency Integrates Voice and Data Communication with SIP Trunk
ShareHighlights
- SIP Trunk: Reliable connectivity solution with ease of traffic management and monitoring
- Ease of scaling the channels as per evolving business needs
- Flexibility of integration with the existing hardware and equipment
- Impact on the business bottom line with an upgraded communication service for clients and better employee productivity
- Enhanced call quality with reduced call connect time
- Industry-first SLAbacked SIP Trunk solution with well-defined service standards
- Improvement in data sharing speed and efficacy
Introduction
The customer is a full-service digital marketing and advertising agency operating from three countries and headquartered in India. The company offers innovative web design, mobile app development, SEO, PPC, SMO, content marketing, email, SMS, and IVR solutions. With some of the top Indian and global companies as its clients, the organisation has created a niche for its brand in the online marketing domain.
A comprehensive understanding of the communication solutions in its own industry made the company appreciate TTBS’ expertise in providing Information and Communication Technologies (ICT) services to businesses in India. Tata’s established presence and brand recognition across the country encouraged the team to approach us for the Session Initiation Protocol (SIP) solution that they needed.
Business Challenges
The organisation urgently needed an advanced outbound voice telephony solution that could be seamlessly incorporated into its existing infrastructure. The idea was to build a unified communication channel with facilities for both voice and data services without uprooting the setup already in use.
Some of the aspects that made the deployment challenging were:
- The leadership team wanted to keep the new service without discarding their IPBAX system. Additionally, they preferred remote management of the internal traffic between workstations while also guarding the traffic coming from external sources for network security.
- Our customer also expected the ability to monitor this integrated voice and data communication service for quality assessments.
- The existing copper wire-based PRI connection was inefficient and upgrading it to fibre was a costly proposition.
Another problem the digital marketing agency faced was that it did not have any SLA with the communication infrastructure it had been using. In choosing TTBS as its new service provider, it expected an SLA for end-to-end network performance monitoring and management.
TTBS Solution
TTBS offered its SIP-based advanced voice and data service solution with 2,000 channels to the organisation. Our SIP is a robust wireline technology service between the TTBS switch and the customer’s premises
We provided the customer with a /30 IP pool and host IP phones to bridge the call connectivity between the TTBS switch and the voice phones handling incoming and outgoing calls. The use of voice phones made the connectivity smoother and improved call quality.
Adhering to the customer’s request, we integrated our SIP channels with the existing hardware at their premises. In this process, we took complete care to see that the incoming and outgoing calls were seamlessly bridged and could be easily managed by the associates.
TTBS provided and undertook the management of the customer premise equipment necessary in this deployment. We also configured a shared dialler system with auto fallback options in the system to give the company an effective disaster recovery solution and ensure that their voice and data communication processes were always up and running.
