Back to Case studyFilm Production: Fine-Tuning Connectivity with TTBS Smart Internet
ShareIntroduction
A renowned film production and distribution house in Mumbai, the organisation was established in 1979. It has given some of highest grossing films with actors such as Amitabh Bachchan, Shahrukh Khan, Kajol, Rani Mukherjee, Abhishek Bachchan, Kareena Kapoor, Saif Ali Khan, and Priyanka Chopra among others. The company has a special repute for producing rom-coms and family dramas, but has also released biopics inspired by the lives of valiant defence personnel in India.
Besides working on feature films, the production house has created shows for television and online platforms. It went on to launch a separate division for OTT to focus on fiction and non-fiction content that gives audiences the entertainment they expect from the transforming media industry.
Business Challenge
- Poor internet connectivity – The download and upload speeds offered by the existing internet service used in the company’s office were not good enough to support routine online activities.
- Need for cybersecurity – As the online connectivity solution did not have built-in features for cybersecurity, the IT team had to install third-party antivirus software across devices for safe usage of applications.
- Complex scalability - While the business’ dependence on cloud operations was increasing, the bandwidth available was unable to support digital processes effectively.
- Excessive jitter – During peak usage hours and video calls involving several participants, the jitter rate and connection dropouts affected user experience.
TTBS Solution
The production house has been associated with Tata Tele Business Services (TTBS) since 2011. When the procurement manager approached us for a new online connectivity solution, we offered our internet leased line (ILL) with secure managed services called Smart Internet. It was a superfast dedicated connection that could not be slowed down by external interferences. The line became a source of uncontended bandwidth even for the most data-hungry enterprise applications.
Our solution architects configured the ILL in a short turnaround time. We provided it with an end-to-end service level agreement (SLA) guaranteeing 99.5% uptime and market-leading fix time of maximum 4 hours in the rare case of any technical issue.
With Smart Internet’s deployment, we addressed all the challenges that the production houses had been facing and provided them with value added services:
- The ILL activated a superfast connectivity service for the organisation with symmetric 1:1 download and upload speeds to feed a variety of internet dependent processes.
- Smart Internet came with IP layer protection to keep all online activities encrypted and secure against cyber threats in real-time.
- The dedicated internet solution set up by TTBS was easy to scale with merely an upgrade of plan for extra bandwidth.
- In addition to uncontended bandwidth, fibre-based Smart internet also provided low latency and jitter, resulting in better experiences for online conferencing, video streaming, financial transactions, and database mirroring.
Benefits
- Internet service befitting an enterprise with unshared bandwidth and high download-upload speeds for enterprise applications
- Real-time insights into network performance including details on bandwidth consumption by different apps
- Seamless business continuity supported by SLA-backed uptime and no pinch points even during peak usage hours
- Future-ready online connectivity with bandwidth scalable from 10 Mbps to 50 Mbps plans
- Zero-day protection from online threats and virus definition update from Cisco server
- Managed service with proactive monitoring by TTBS in addition to DIY management portal for the organisation
