Back to Case studyLeading Innerwear Manufacturer Adopts WhatsApp Business Platform to Improve Customer Experience
ShareBusiness Challenges
The leading Indian brand producing innerwear and hosiery for men and kids encountered several challenges in its marketing and communication strategies:
- Inadequate offline marketing channels failed to help them meet sales targets or provide adequate support in creating effective communication strategies.
- Limited SMS and email capabilities was hindering real-time customer service and they lacked the ability to provide instant updates on online orders.
- Lack of analytical tools to gauge customer response to promotional messages.
TTBS Solution
TTBS recommended WhatsApp Business Platform for its superior experience, encryption standards and popularity among Indian users. Our solution includes:
- Implementation of a new WhatsApp Business Platform account integrated with the organization's website and social media.
- Implemented parameters for bulk messaging, personalized updates on orders, and feedback solicitation for enhanced customer engagement.
- Configured the platform to facilitate online shopping, CRM integration, and automated responses via chatbots.
Benefits
- Enhanced customer experience with faster query resolution and real-time updates.
- Improved productivity for the customer service team through efficient query handling.
- Increased conversion rates leveraging the verified WhatsApp business profile for targeted marketing.
- Seamless CRM integratioAutomated data collection for optimizing marketing campaigns and user experiences.n enabled direct access to critical customer information.
- Automated data collection for optimizing marketing campaigns and user experiences.
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Implementing Smartflo WhatsApp Business Platform has transformed our customer engagement strategy. With our brand logo and a green tick displayed, customers trust that they're interacting with an authentic entity verified by WhatsApp. Moreover, the platform's online shopping catalogues feature empowers our customers to browse and order seamlessly, enhancing their overall experience.
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