Luxury Car Dealer Connects its Offices on a Private Network, Improves Productivity with TTBS Smart VPN MPLS
Introduction
The company is an authorised dealer for BMW cars in Pune and Goa. It sells both new and certified used cars and it is the largest centre for after-sales service in western India.
Having started its journey in 2007, the dealership brand continues to be a symbol of dynamic, customer-centric services. To ensure that car buyers get the best of pre-and post-sales experience every time they interact with the agency, the employees have undergone rigorous training at BMW’s special centres in India, Singapore, Malaysia, and Germany.
Led by a lady, the company was selected as the Best BMW Dealer in 2014 and 2015 and she gave the credit for the success to its experienced management and customer service team. As the brand was operating its dealership from multiple locations in the two states, it wanted to connect those centres on a secure virtual private network (VPN).
Tata Tele Business Services (TTBS) is a leading provider of Multi-Protocol Label Switching (MPLS) solutions to connect geographically dispersed offices. We have built a fibre optic network spanning 132,000 km and have connected several private and public enterprises in India using MPLS technology. Our solution is enterprise-grade and backed by a Service-Level Agreement (SLA). Considering such benefits and the trust in the brand Tata, the company chose us over other business telecom service providers they had considered earlier.
Business Challenges
The BMW dealership aimed to keep all its showrooms and service linked on a private network. The company leadership wanted to ensure that the employees have smooth and secure access to the resources they needed while serving customers and handling internal operations.
While searching for a solution for their VPN, the company wanted it to meet some specific requirements:
- To serve customers better and store their contact details in a common repository, different teams needed to connect to the Enterprise Resource Planning (ERP) software.
- The users required consistent bandwidth and reliable uptime.
- The leadership also wanted to ensure that there were no technical issues because the private network it sought was to be built for dispersed work locations that were using different telecom services.
Lastly, but most importantly, the network must be secure so that employees could also use Cloud platforms in their routine processes and keep all business data safe.
TTBS Solution
TTBS provided the organisation with a Smart VPN solution, using MPLS L3 to connect the seven locations. As the default configuration setup for MPLS L3 VPN is any-to-any connectivity,
our solution architects seamlessly connected all routers (spokes) within the network, irrespective of the data service being used at various sites. The last mile connectivity was also smooth.
Smart VPN met the dealership’s expectations on various levels:
It brought all work locations (spokes) on a private network, connecting them to the main hub location from where employees could access the ERP system and other files stored in the data centre.
The network offered consistent bandwidth for the usage of any application and it had robust uptime owing to its meshed design.
Thanks to MPLS traffic engineering, IT administrators could prevent network congestion, manage line capacity and prioritise bandwidth-consuming processes effectively.
Our Smart VPN came with Secure Connect feature that builds a private and dedicated network connection between the company & LAN and Cloud service providers over MPLS as a backbone.
Because TTBS has provided Smart VPN as a managed solution, we proactively monitor the network performance as part of our SLA to ensure that the company always receives the best service round-the-clock.
MPLS-based Smart VPN encapsulates network traffic and helps to merge disparate circuits into a single WAN that is simple to administer, troubleshoot and scale. With Smart VPN the customer connected its offices seamlessly and enabled its teams to serve customers better from any work location. It has also helped them secure their data storage.
Benefits
- Dedicated private network connecting geographically distant work centres
- Robust cyber-security and private connectivity with Cloud service providers
- Optimised network performance with Class of Service to prioritise traffic movement
- Future-ready architecture that can be scaled as per the changing business needs
- Enhanced productivity fuelled by more reliable uptime

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