Back to Case studyOriens Global a Major Healthcare Product Company Leverages Zoom to Collaborate with Distribution Partners More Effectively
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The company is a research-based ‘nutraceutical’ organisation with a unique array of health and wellness products and services. It has achieved its success in the market through intense research work to produce nutritional supplements and medicines that help patients recover quickly from illnesses and lead healthier lifestyles. It also offers personal care and home care products.
To supply its products efficiently, the company maintains a large network of distribution channels that are managed by its independent business associates (IBAs). These IBAs are the direct sellers of the organisation and are trained thoroughly for product knowledge, enterprise stock management and customer services. They are also rewarded for their performance on different parameters.
As the business grew and the number of IBAs increased, the company needed an audio-video conferencing platform to communicate more effectively with them. The platform was also required to streamline training and communicate new updates on products and services in time. While there are many online collaboration products in the market, the organisation settled upon Zoom after comparing the top-rated ones comprehensively.
Tata Tele Business Services (TTBS) has formally partnered with Zoom Video Communications in India to configure its video conferencing solutions for enterprises. We offer this service under an end-to-end Service-Level Agreement (SLA), ensuring that all the features provided under a package work flawlessly for the end users. Encouraged by Tata’s additional support for the platform, the nutraceutical organisation chose TTBS as its vendor for Zoom.
Business Challenges
The company had to frequently organise trainings, workshops and product launch events for its IBAs. As the size of the team handling product distribution had increased significantly over the years, it was not feasible to organise in-person gatherings at different locations. The problem became more acute after the COVID-19 pandemic. It was, therefore, necessary to have a dedicated platform for such meetings and sessions.
In choosing an optimum enterprise-grade online communication portal for audiovideo calls, texting and data sharing, the senior management team prioritised certain features:
The platform had to be device-agnostic, allowing agents to participate in online meetings through a browser or mobile application with or without an email ID.
While some of the meetings were only between senior managers and key channel partners, others involved hundreds of participants and the video conferencing service had to be robust enough to accommodate all of them.
It was critical to keep the communications encrypted and ensure high availability for instant connections with IBAs at any time of the day
Other expectations from the online meeting software were a simple user interface, High Definition (HD) video and audio quality and ease of recording sessions for future reference.
TTBS Solution
TTBS offered the Zoom Webinar package to the organisation – it could be used to organise a conference for a few people and could also accommodate up to 500 IBAs for seminars and product launch events. We provided multiple licenses under the plan to allow the organisation’s regional offices to conduct their sessions at any time.
Once our solution architects completed the configuration of Zoom as the company’s official online application, it was ready to be used with all the features and facilities that the management team needed:
- The in-house employees and IBAs could log into Zoom from any desktop – Windows or iOS based - and could also use its mobile application on their Android or iOS mobile device
- Zoom was adequately elastic to include hundreds of users in any online event streaming and at least 49 of them could use their webcam simultaneously
- Security was ensured with 256-bit Advanced Encryption Standard (AES) application layer encryption for shared content and 256-bit Transport Layer Security (TLS) encryption for network connection
- Zoom meetings also included role-based user security, waiting rooms, locked meetings and domain restrictions
Besides being an easy-to-use platform with self-explanatory features for meeting management, Zoom always provides participants optimum user experiences with HD video and audio quality. The meeting organisers from the company could also share screens and conduct polls in real-time. They could record the sessions and share them with invitees who could not attend the session and the ones who needed minutes of the meeting for reference.
TTBS has provided the service under an SLA guaranteeing uptime of 99% and our technical team is available round-the-clock to provide the support users need.
Benefits
- More productive independent business associates interacting regularly with the business and getting timely updates on new products
- Robust business continuity with SLAbacked uptime and automatic software updates
- Engaging meeting experiences built by HD audio-video and bespoke session management
- Future-readiness with seamless scope for scalability
- Privacy in communications reinforced by multiple security layers
