Back to Case studyPremier Arts & Culture Institution Enhances Patron Engagement with TTBS-Enabled WhatsApp Business Platform
ShareBusiness Challenge
A premier arts and culture institution, seeks to improve its communication channels with event organisers and its audience. Challenges include:
- The institution needed an efficient way to keep its diverse audience updated about upcoming events, performances, and exhibitions in a timely manner.
- Coordinating with numerous event organizers and partners was challenging without a centralized communication platform.
- Gathering and analysing feedback from attendees was crucial for marketing strategy.
TTBS Solution
TTBS team provided a comprehensive WhatsApp Business solution tailored to the institution’s needs:
- WhatsApp Business Activation: The app was activated for use on both desktop and mobile devices, ensuring accessibility and convenience.
- CRM Integration: The CRM system was seamlessly integrated with WhatsApp Business, allowing for streamlined communications and enhanced data management.
- Analytics Feature: Our solution architect provided training on using the analytics feature to gain valuable business insights.
Benefits
- Amplified Reach: The institution could now promote shows directly to patrons with personalized messages and gauge their interest in attending.
- Insightful Feedback: The platform enabled the institution to gather insights on audience preferences and understand which events were most appreciated.
- Engaging Content: The ability to share images, videos, and behind-the-scenes snippets allowed the institution to engage its audience with visually rich content.
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With the deployment of WhatsApp Business by TTBS, we have significantly enhanced our communication capabilities. The platform allows us to engage in real-time conversations with both event organizers and our audience. We can share multimedia files effortlessly, receive immediate feedback, and track audience preferences with detailed analytics. This has streamlined our event promotion and coordination processes, leading to a more connected and responsive community around our performances.
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