Back to Case studyProperty Dot Com Digitally Transforms its Office Workflows and Customer Communication to Create a Strong Brand Image
ShareOverview
Property Dot Com is a Pune based real estate agency, dealing in residential and commercial properties. It connects buyers with sellers, and lessees with lessors for hassle-free transactions involving land and constructed buildings.
The organisation brings some of the finest residential society projects in Maharashtra to the fore, helping home buyers move into their dream apartments. It has served more than 500 families and has won several awards for its services.
In addition to sale, purchase, rent, and lease related solutions, the company helps its clients get quick loans from trusted banks and NBFCs in India. All documentation is taken care of by a professional and experienced legal team.
Business Challenge
- Lack of latest versions of Microsoft apps: Employees had old and new versions of Word, Excel, PPT, and other MS Office apps on their devices and the lack of uniformity affected their work efficiency.
- Need for better collaboration: There were multiple apps for email, instant messaging, IP telephony, and video conferencing which made it difficult for employees to share data seamlessly.
- Need to track conversion: The company needed a cloud contact centre app to keep a record of customers and prospects calling in for property-related inquiries.
- Problems in scalability: Although the workforce used local drives and cloud computing to store files, the space was often inadequate, and as the company’s operations were expanding, it was essential to have a common repository for data storage.
TTBS Solution
Tata Tele Business Services (TTBS) provided two digital communication solutions to Property Dot Com: Microsoft 365 and Smartflo. With the former, the organisation got a suite of MS Office applications on a secure cloud platform. Licensed users could now work on secure versions of productivity apps from Windows, Android, or iOS devices and store them in a common repository. They also got Teams for their online meetings.
For cloud-based calling and ease of maintaining record of customers’ calls, TTBS deployed Smartflo. It was smoothly integrated with the company’s CRM software – LeadSquared - for smooth lead capture and management. Smartflo’s dashboard kept a record of the numbers from which calls were flowing in, and enabled the agents to call back with resolutions.
The twin implementation of Microsoft 365 and Smartflo addressed the business requirements:
Solution Highlights
- Irrespective of the device they logged in from, and the operating system they had, all employees could now use the latest versions of the apps that were crucial to their routine workflows.
- Microsoft Teams enabled connectivity via chat, calls, and video conferencing through a trusted and widely used service.
- Smartflo brought built-in features for IVR based call distribution for incoming calls, dialler and click-to-call for outbound communication, and ease of call recording to serve customers better.
- It was easy to upgrade plans for Microsoft 365 to get more apps and services, and the organisation could also apply for more licenses for instant scalability to provide the cloud platform to more users.
Benefits
- Increase in productivity with users getting unified experience of genuine Microsoft applications across different devices
- Improved customer experience with quicker response to their queries on phone and timely call backs for pending issues
- Robust security of data with MFA-based logins and real-time cyber threat detection and prevention
- Better business intelligence from call logs and analysis of the IVR options chosen by callers
- Seamless business continuity due to storage in cloud and regular file backups
- Resilient continuity of operations with 99.5% uptime for Smartflo and ondemand scalability to match changing requirements
To download the case study enter your details
Connect With Us
Please Fill in Your Details and We'll Call You Back!
Please Fill in Your Details and We'll Call You Back!
