Back to Case studyRenowned Fertiliser Manufacturing Company Builds a Collaborative Virtual Environment Using Zoom Solutions
ShareHighlights
- Zoom: Global connectivity for numerous participants on a user-friendly platform
- Resilient security enabled by encrypted meetings and content
- Engaging conferencing experience with virtual backgrounds and noise cancellation features
- Future-ready architecture with flexible scope for scalability
- Boosted productivity with tools such as screen sharing and session recording
Introduction
The company is one of the leading fertiliser manufacturing enterprises in the country, located at Thoothukudi in the State of Tamil Nadu. The fertiliser production complex has the capacity of manufacturing 6.2 lakhs of neem-coated urea. It has been operating successfully for more than five decades in its industry.
With a vision committed to producing high-quality fertilisers in India, the organisation is a household name within the agri-business community. Apart from being effective in enriching the soil, the products also act as environmentfriendly catalysts in enhancing food productivity through all farming seasons.
The company’s growth progressed through investments from global entities. To organise periodic meetings with such stakeholders and workforce across geographic locations, it needed a reliable online communication platform.
The discussions with meeting attendees also involved financial information and files on business updates also had to be frequently shared. Encryption was, therefore, a priority while choosing a video conferencing software.
After exhaustive comparisons between the top alternatives available, the company found Zoom the best choice. And Tata Tele Business Services (TTBS) being the official partner of Zoom Video Communications in India, the decisionmakers contacted us at TTBS for a feature-rich solution to support their business requirements.
Business Challenges
While the growth of any organisation brings in new revenue streams and bigger market share, it also demands extra efforts to stay connected with more customers, business partners, and stakeholders.
As hybrid work models continue to be popular in the post-pandemic world, an online collaboration platform is also necessary to keep the distributed workforce connected.
The company aimed at creating a seamless conferencing experience in its work environment and sought some specific features in the application to be used for data sharing, VoIP calls, and video meetings:
- It had to provide the feasibility of usage on any device from anywhere and be suitable for small, personal meetings and webinars involving hundreds of participants.
- Some sessions needed to be recorded for future reference, and the attendees needed user-friendly tools to make presentations.
- Round-the-clock uptime was essential because meetings were organised across different time zones.
Though the team was only looking for an easy-to-use software where the invited participants could join the meeting by simply clicking a link, it expected a high level of security and user authentication settings in its online meeting app.
Zoom’s global popularity made it the first preference for virtual communication, and TTBS’ SLA-backed support for the app boosted the company’s confidence in its value proposition.
TTBS Solution
Our solution architects configured Zoom with the bespoke features that the organisation needed. The platform could be used for internal and external collaboration, online meetings, and to organise training, workshops, and webinars.
Zoom helped the company’s managers and senior leaders to interact with their teams and stakeholders in any part of the world. It became a productivityenhancing tool and improved business communication in ways the organisation expected:
- Users could log in to Zoom on any desktop, laptop, tablet or mobile connected to the internet. A session could take in 1000 participants with 49 HD-quality videos simultaneously on the screen.
- Meeting organisers could record sessions in MP4 and M4A file formats. These could be saved locally on a device or in the Zoom cloud and had AI-generated searchable transcripts.
- By sharing their screens, participants could make presentations as they would in a physical conference room.
- TTBS provided an end-to-end SLA guaranteeing uptime of 99% and round-the-clock technical support for smooth usage of the application.
As required by the company, Zoom came with a feature for profile authentication allowing hosts to restrict attendees to signed-in users only, and restrict them further to Zoom users with email addresses of some particular domains.
In addition, all communication through the app was encrypted with TLS and AES protocols.
As a cloud-based video conferencing service, Zoom facilitates one-on-one chats that can seamlessly develop into business meetings, training sessions, and webinars with HD audio and video quality.
