Back to Case studyRenowned Footwear Brand Modernizes Communication with TTBS-Enabled WhatsApp Business Platform
ShareBusiness Challenge
A renowned Indian footwear brand sought to align its communication strategies with the preferences of the digitally aware generation. Challenges include:
- Absence of official instant messaging platform impacted customer communications.
- Without a real-time communication channel, providing personalized customer service and gathering feedback was challenging.
- The company had no tools to analyse customer interactions and feedback efficiently, hindering informed business strategies.
TTBS Solution
TTBS set up a verified WhatsApp Business profile using an existing phone number, enabling a standardized communication platform for both internal and customer interactions.
- Implementation of the unified business platform facilitated seamless interactions and sharing of multimedia assets.
- The solution included features for personalized customer interactions, allowing the use of chatbots and human agents for real-time responses.
- TTBS provided training on using WhatsApp Business analytics to gain insights into customer interactions and feedback, guiding future business strategies.
Benefits
- Streamlined Communication: The customer now enjoys a standardized messaging system, facilitating efficient communication with business partners and customers.
- Enhanced Customer Experience: The ability to interact with customers in real-time, offering personalized responses, has significantly improved customer service.
- Data-Driven Decisions: With access to comprehensive analytics, they can now make informed business decisions, improving marketing strategies and customer engagement.
