Back to Case studyTop Management Institute Chooses TTBS-Powered Zoom to Build its Virtual Communication Framework
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Established in 1956 in Ahmedabad, the organisation is a promoter of the All India Management Association and participates in its educational and professional development programs. It is also an approved institute for management training holding ISO 9001 certification and recognised by the Gujarat Government, with a campus covering a 30,000-square metre area.
The organisation has received several awards for its outstanding contributions in the field of management education. Its network includes around 400 institutional members and more than 3,000 individual members, who collaborate closely to exchange ideas, knowledge, and experiences that enrich their managerial skills and competence.
COVID-19 disrupted the education industry, businesses, and everyday life, the organisation also faced challenges in conducting its classes. It needed a reliable online medium to maintain the regular curriculum’s pace and organise meetings with stakeholders. Finding Zoom amongst the collaboration solutions Tata Tele Business Services (TTBS) offered, it opted for the application.
Business Challenges
For an institute that caters to the needs of hundreds of students enrolled in management programs at high academic levels, it was necessary to implement a feature-rich solution for online classes. In addition, it also required a platform to facilitate regular discussions between members and coordinate routine workflows.
Several cloud-based applications were freely available for online communication. However, the management institution had specific expectations that most failed to fulfil:
- The meeting participant capacity of the apps under consideration was limited to 100. They lacked effective recording abilities to store sessions’ clippings for people who could not join.
- To optimise classroom and meeting experiences, users preferred features like background noise cancellation and virtual backgrounds.
- Security was a top priority – the organisation had to keep meeting content encrypted and prevent any authorised entity from breaking into online classes/conferences.
The trust that global companies place in Zoom, complemented by the exclusive service support offered by TTBS, was a compelling reason to choose this conferencing app over several others.
TTBS Solution
We offered the Zoom Meetings Pro Annual Plan, and the customer purchased five licenses for this service. The configuration was quick. With its web-based interface, users can access the app on any device.
Zoom’s video calling helped the institution resume its classes in a feature-rich virtual environment. It also streamlined internal and external communication and was better than other conferencing apps in multiple ways:
- Zoom brought HD video and audio quality to online classes, meetings, and webinars with its capacity to support up to 1,000 attendees and display 49 videos on the screen.
- Organisers could record any session in MP4 and M4A formats, which could be saved on devices or in the cloud.
- Background noise cancellation, virtual background, appearance touchup, and custom views of meeting rooms were standard features with the app.
- The content shared via the Zoom app was encrypted with 256-bit AES at the application layer and with 256-bit TLS for network connection.
Zoom’s security aspects also included role-based user controls, domain restrictions, locked meetings, and watermarking of screengrabs.
With the ease of usage and a cluster of features, Zoom made online classes and virtual collaboration more engaging and meaningful. The voice support and endto-end SLA provided by TTBS helped the management institution use it more effectively.
Zoom was indeed architected for reliability and engagement in virtual interactions. It was easy to configure the app for the management institution’s specific requirements.
Benefits
- Zoom: Academic continuity preserved with seamless connectivity between educators and learners
- Secure communications encrypted with TLS and AES protocols
- Accessible video recordings of classroom sessions for future reference
- Ease of participation in any meeting through a browser- and devicefriendly interface
- Improved conferencing experience built by HDquality video and audio
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