Back to Case studyUP-Based Customer Centric Event Planning Company Deploys Zoom to Continue Operations, Boost Growth
ShareHighlights
- Improved user experience with device agnostic and feature-rich application for virtual events
- Actionable insights through call notes, reports and polling question results
- Robust business continuity with SLA backed uptime of 99% and constant TTBS support
- Future readiness to scale the service with the expansion of the business network
- Future readiness to scale the service with the expansion of the business network
Introduction
Based in Gautam Buddha Nagar, Uttar Pradesh, the company helps businesses to organise and promote their events. It has facilitated businesses with numerous conferences, knowledge forums, trade fairs, town halls, leadership awards and other corporate ceremonies.
The company’s clients come from different industries including the government sector, education, healthcare, Banking, Financial Services and Insurance (BFSI), information technology (IT) and manufacturing. It serves businesses of all sizes. It also helps them publicise their events and publish informative content in the form of news articles, reports, analytics, case studies and whitepapers based on the developments in their respective industries.
While the company focused on physical events before the COVID-19 pandemic broke out, it needed a platform to organise webinars and other virtual conferences as pandemic disrupted the event management industry. After comparing the different options – free and premium – for such software systems, the management team found Zoom to be the best.
Tata Tele Business Services (TTBS) is an official resale partner of Zoom products in India. To get a Service-Level Agreement (SLA)-based solution and instant response for technical matters whenever required, the company chose us for deployment.
Business Challenges
As an event management company, it has successfully organised both large and small business events. However, the global pandemic had halted public gatherings and most organisations had increased the number of webinars and virtual conferences even after the vaccinations rolled in and employees have started returning to their offices.
To adopt a hybrid event model and continue to provide services required by the clients, the company decided to subscribe to a secure and feature-rich enterprisegrade meeting software.
The free video conferencing applications available in the market were easy to use but had limited features and posed several challenges:
- Many meetings involved a large number of participants and the company’s applications were unable to accommodate them.
- The audio and video quality of these applications was not up to the mark and created poor experiences for the attendees.
- The events could not be recorded for future reference, and during the meeting, participants could not share their screens for productive business discussions.
The event management company needed software that would allow people to attend virtual events from any device and make it easier for them to share content in real-time. It also expected a high uptime and flexible scalability to accommodate changing business needs.
TTBS Solution
To provide the customer a dedicated virtual event software for their internal operations and client servicing, TTBS offered Zoom in its Enterprise version. The deployment was quick and users could login to their accounts from any device connected to the internet.
The company could now provide clients with better virtual event management solutions and also organise internal meetings more effectively, irrespective of the location of the employees.
With a rich feature set designed specifically for engaging event experiences, Zoom resolved the problems faced with previous applications and software tools:
- TTBS offered a Zoom package that enabled the company to add up to 1,000 participants to a meeting and allow 49 videos to be simultaneously displayed on the screen.
- The HD quality of audio and video along with customisation of layouts and background noise cancellation made the meeting experiences engaging for all attendees.
- Zoom allowed users to share their screens and meeting organisers could record all sessions in MP4 and M4A formats without depending on any third-party applications.
- Having provided the Zoom meeting application under an end-to-end SLA, TTBS is responsible for ensuring that the uptime is maintained at 99%. The company can also contact our solution architects for scaling the service whenever necessary.
- Zoom also ensures robust security for communications by encrypting them with 256-Advanced Encryption Standard (AES) algorithm at the application layer and 256- Transport Layer Security (TLS) algorithm for the network connection.
TTBS deployed Zoom helped the customer with an optimal combination of features and security. They can now collaborate better with their customers and organise virtual events with a high degree of personalisation
