Back to Case studyWhatsApp Business Platform Deployed by TTBS Improves Productivity and Customer Experience for Lux Industries
ShareBusiness Challenges
Lux Industries faced hurdles in driving conversions through offline marketing channels and lacked real-time communication with retailers and customers. Challenges include:
- Limited success in offline marketing efforts, including TV, print, and online advertisements, which led to underwhelming conversions.
- Absence of real-time communication channel with retailers and customers hindered effective sales facilitation and customer engagement.
- Lack of an automated solution to promote offers, new product launches etc
TTBS Solution
Lux Industries approached TTBS for a responsive communication solution and we recommended customized implementation of WhatsApp Business. Steps include:
- Configuration of the platform within 3 days, accelerating customer communications.
- Integration with reporting features enabled the tracking and analysis of campaign performance, offering valuable insights for future marketing strategies.
- Enabled sending of direct messages with branded templates and tracking of message delivery and engagement.
Benefits
- Enhanced business communication resulting in improved operational efficiency and productivity.
- Swift response rates with automated/ manual replies, ensuring 24/7 customer support.
- Actionable business insights derived from detailed analytics, aiding in decision-making and strategy formulation.
- Data privacy ensured with end-to-end encryption, safeguarding sensitive information.
