Do Big Webinar on Location Based Services

Omkar Malage

(Senior Research Analyst - ICT Practice Frost & Sullivan)

Today, smartphones have a seemingly ubiquitous presence in many people''s personal and professional lives. Many consumers are using smartphones to aid or enhance their experiences in shopping, dining, and recreation, among other environments. This presents businesses in these spaces with a tremendous opportunity to add value to the experiences of customers via their mobile devices. Through LBS applications, businesses can use wireless connectivity to improve customer experience while benefiting the business.

Location Based Services (LBS) is a vital building block to Enterprises to enhance customer experience across different verticals. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. Location Based Services (LBS) will play a key role in the future development of connected on-the-go market, as they represent the ultimate synergy between communications and positioning technologies in order to deliver to the mass market a wide variety of new services.