Advantages of Backing Marketing Strategy and Campaign with SMS Solutions

SMS marketing is still an effective tool to win and engage customers. With a bulk SMS sending software, businesses can create not only personalised messages cost-effectively but also leverage advanced analytics to customise their campaigns. Short Message Service (SMS) has been a widely used feature of mobile phones ever since they were introduced to the general public of India in the early 2000s. The popularity of instant messaging apps installed on modern smartphones now keeps the SMS service somewhat unused for personal interactions. Nevertheless, it is still a smart choice for business communication.

Banks, credit card companies, telecom operators, DTH services, e-commerce platforms and many other businesses keep customers informed on their accounts and transactions via SMS notifications. An alert for the credit of salary into a bank account, withdrawal of money from ATM, payment made via debit/credit card, the due date for outstanding bills, transit status of products ordered from an online store, and similar other texts are sent via SMS. And it implies that SMSs do get attention.

SMSs have also maintained their efficacy for marketing campaigns. They can be used by businesses of any size to reach their customers cost-effectively.

Let us look into the top seven benefits of incorporating SMS solutions into marketing strategies and campaigns:

1. Higher open rate than e-mails

Research shows that the short texts received on mobile phones are opened up to 98% of the time¹, and that is one of the top benefits of SMS marketing. It gives SMS a better open rate than other advertising options, such as e-mails.

A marketing e-mail may get into the spam folder and is often deleted without being read. The rising cases of online frauds also arouse suspicion towards unsolicited messages in people’s e-mail inboxes.

On the other hand, with the ubiquity of mobile phones and the ease of reading short texts, SMS marketing usually does not go ignored. It takes just a couple of seconds to check a short message, which is why your target customers frequently open your text to check its contents.

2. Ability to blend with other types of marketing

SMS marketing need not be a siloed constituent of your advertising and marketing and strategy. You can use in tandem with other methods of promoting your business.

Being a quick and easy tool to make customers aware of your brand, it can help in pulling more followers to your social media pages. You can also send discount codes and reward points via SMSs to customers who frequently buy from your online/brick-and-mortar stores. These short texts help introduce and promote new products.

3. Quick delivery

There is practically no wait time in delivering an SMS service. A bulk SMS software system enables you to send texts to thousands of customers with the press of a key on your personal computer. They receive these almost instantly, too.

SMS campaigns also require a minimum preparation time. Unlike flyer marketing, you do not have to wait for the printing and manual distribution of your handouts. Whereas with e-mails, you have to wait for your designers and writers to prepare the detailed content, SMSs are crisp texts that do not need heavy inputs.

If you have a stock clearance sale or want to sell seasonal items – such as woollen garments, umbrellas and festive knick-knacks – before the season runs out, sending a quick promotional SMS is the best way to grab buyers’ attention.

4. Flexibility to reach a wider demographic

Although the use of smartphones is now common across India, many people including those living in smaller towns/rural areas, and the elderly who are not comfortable with touchscreen technology, still use affordable, basic mobile phones. You can reach such customers more effectively with plain SMS texts. Their simplicity becomes one of the prime benefits of SMS solutions . It helps you to widen your demographic base for marketing.

With a voice call and text-enabled mobile phone in almost every home, SMSs reach more people than e-mails and the ads printed in selective newspapers/magazines.

5. Efficient pricing model

Thanks to the bespoke features of bulk SMS software systems, it does not cost much to send texts to customers. You can keep a check on your marketing expenses by subscribing to a cost-effective bulk SMS service package and availing volume-based discounting options.

The service is more budget-friendly than buying a Facebook ad spot or publishing advertisements in print. It is especially recommended for startups and small & medium enterprises.

6. Flexibility and customisation options

Bulk SMS marketing software systems are designed to be flexible and customisable for the changing needs of your business. You merely need a PC with an Internet connection to get started and can choose a simple web-based application or one with API integration. The latter helps to integrate SMS sending services on a business website, enterprise software and CRM application.

7. Analytics to monitor responses and improve

Thanks to SMS sending apps, it is possible to monitor delivery rates, identify customer engagement and track the ROI of this marketing method. The concern that plain mobile texts are not trackable has been addressed successfully. This feature has brought SMSs more in line with the possibilities that email marketing has had for years.

Your business can use the software’s built-in analytics to design more targeted campaigns and filter out the mobile numbers that are least likely to respond from your database.

The SMS business solutions by Tata Tele Business Services come with a range of features, including data security and customisation options, to manage individual business requirements. With our transparent billing methods for bulk SMS service, you are charged purely based on messages delivered to handsets. We also offer 24*7 support to address any of your queries for product usage.

To know more about this tailored marketing solution, call us at 1800-266-1515.

Source:

https://mobilemarketingwatch.com/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866