As in most other industries today, employees in the IT sector do not always share a workplace with their colleagues and reporting managers. Organisations also have their business partners and clients located across geographies. Such conditions prompt them to build ‘virtual workplaces’ with technology-supported collaboration. The conferencing tools employed for these setups also bring in the benefits of lower facility maintenance costs, higher productivity and better business continuity
By 2025, millennials will comprise approximately 75% of the global workforce¹. The IT domain that has been the sunshine sector of India for the past few years will be one of the top five industries creating jobs for educated youth². The competition will inevitably increase, and quick turnaround times for project delivery will be a key factor for customer acquisition.
In this scenario, the top strategies that IT companies need to adopt while working towards their goals are:
- Establishing real-time communications between workers and clients
- Enabling effective collaboration between their own workers and contract service providers at different locations
- Reducing unnecessary travel costs for meetings
- Ensuring faster decision-making
As in most other business matters, technology plays a crucial role in connecting people across geographies. Audio Conferencing Service (ACS) and Web Conferencing services ( WCS) is an enterprise-grade communication technology that enables duplex interactive call between two or more parties. It is a cost-effective communication solution that is quick to set up, easy to manage, highly reliable and helps to connect multiple participants in a conference.
How will Conferencing solutions Influence the Work Environment in IT Enterprises?
Projects in IT companies typically involve the inputs of several executives and subject matter experts. Periodically, teams from the client’s organisation also participate in discussions to ensure that the product or solution is getting designed as per their preferences.
By deploying an ACS & WCS platform, an IT company gets the advantages of:
Training dispersed teams
Technical training has never been more critical or more challenging. Companies today manage increasing numbers of remote workers in a competitive and globalised marketplace. Such employees must be well-trained to leverage the products and solutions at their disposal and perform their duties effectively.
IT training sessions must be relevant, collaborative, insightful and cost-effective. Audio & Web Conferencing solutions helps trainers build dynamic learning opportunities with various tools like Web cam Sharing , desktop sharing presentation of file, recordings of meetings etc.
Marketing to clients across geographies
Lead generation is vital to any business. In an increasingly global workplace, IT companies must find new ways to promote their brand and differentiate themselves in a multitude of competitors. In expanding their global footprint, they have to reach targeted audiences, generate more leads in shorter time-spans and reduce cost per lead. Internally, they have to collaborate with the sales department and senior management to convert leads into sales.
By deploying an Web Conferencing system, marketers can meet their clients anywhere, anytime in a virtual environment enriched with multimedia functionalities. This bouquet includes presentation capabilities, data and application sharing, online messaging, mark-up tools, polls, surveys, recording and archiving.
Web conferencing s also support IT companies in the lead qualification process, wherein sales teams can not only get information on the prospects who attended certain online events, but also check how engaged they were throughout the session. These Web conferencing then help to ink business deals by simplifying follow-ups with participants and sharing targeted details with them. Some conferencing solutions can also be integrated with CRM systems for further conversions of leads into sales.
Businesses have always been looking for better ways to improve communication with their customers and collaboration between their workers. This is even more important in a knowledge-based economy wherein data, information, ideas and timely execution of those ideas define successful organisations.
As an example, a custom software project handled by an IT enterprise moves through the general steps of requirements gathering, code building, testing and deployment. This is followed by the application of methodologies such as Agile, DevOps or Rapid Application Development.
If the executives working on the project are spread across geographies and time zones, Web Conferencing enables them to meet online and share their inputs and progress on assigned tasks efficiently.
Adopting next-generation technologies for collaboration does have measurable benefits. According to Frost & Sullivan report³, 86% of the companies using online conference capabilities have reported accelerated productivity, and 79% of them believe that it improved customer experience.
As IT companies try to reduce costs and support an increasingly virtual work environment, Audio and Web Conferencing will continue to be a crucial tool facilitating collaboration across boundaries.
Tata Tele Business Services has designed its Web & Audio Conferencing tool for single-click meeting entries from any device and easy content sharing. The solution also comes with recording and reporting capabilities for instant creation of minutes of meetings. It is cost-effective and offers comprehensive admin control, besides personalised meeting rooms, for an optimal end-user experience. It gives the option of collaborating across National and International boundaries and hence improving the efficiency of every organization.
To know more about the service, call us at 1800-266-1515.