Back to Case studyPremier Consumer Durables Company Improved Campaign Reach with Auto-Retry and RCS Failover
ShareBusiness Challenge
A premier consumer durables manufacturing company running large-scale customer campaigns experienced delivery inefficiencies, with a substantial portion of messages failing in the initial WhatsApp attempt. While retries helped recover some of the undelivered messages, a significant gap in reach still remained. This resulted in reduced campaign effectiveness.
TTBS Solution
- WhatsApp Campaign Execution via Smartflo: Campaigns were executed with real-time visibility into delivery and failures.
- Auto & Manual Retry for Failed Messages: Failed messages were automatically retried, with flexibility for manual re-push.
- RCS Failover for Final Delivery: Messages still undelivered after retries were routed through RCS to ensure maximum reach.
Benefits
- ~85% Total Campaign Delivery Achieved: Delivery improved from ~62% in the first WhatsApp attempt to ~85% with RCS failover
- Significant Incremental Reach Recovery: Retries and RCS together recovered ~20%+ additional reach from initially failed messages.
- Improved Customer Engagement: Higher delivery (~62K → ~80K+ reach potential) ensured more customers were reached.
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