Back to Case studyA Luxury Automobile Retailer Drives More Leads and Faster Conversions with Smartflo CPaaS and Smartflo CCaaS
ShareBusiness Challenge
The customer needed a simple way to reach the right customers and generate quality leads at scale. Challenges included:
- Relied on call centres for first outreach, which increased cost and effort.
- No simple way to reach many customers at once.
- Limited visibility into lead quality and conversion.
- Message delivery gaps led to missed customer opportunities.
TTBS Solution
To address these challenges, TTBS helped using WhatsApp for outreach and improving calling setup, which increased lead flow and conversions:
- Used WhatsApp for first outreach to reduce cost and reach more customers.
- Scaled campaigns across cities to expand reach with omnichannel engagement using Smartflo CPaaS.
- Deployed Smartflo CCaaS for cloud contact centre that ensured faster follow up.
Benefits
- 30% increase in leads leading to higher sales.
- 5x scale in outreach across markets.
- 2x improvement in campaign ROI.
- 60% lower cost for first outreach.
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