Back to Case studyA Media and Entertainment Company Makes Every Video Smarter, Faster, and More Accessible With Microsoft Azure AI
ShareBusiness Challenge
The customer wanted to make content accessible for visually impaired audiences. Challenges included:
- Millions of hours of video remained difficult to search, understand, and reuse because valuable information was locked inside unstructured content.
- Creating audio descriptions for visually impaired audiences required scriptwriters, voice artists, and sound engineers, making the process slow, expensive, and difficult to scale.
- Every new video use case required a separate solution, increasing cost, effort, and time to deliver new AI powered services.
TTBS Solution
To address these challenges, Microsoft Azure AI helped to do much more by turning every video into a source of intelligence that supports accessibility today and new AI experiences for the future:
- Used Azure AI Video Indexer to automatically understand scenes from live and recorded videos.
- Combined Azure OpenAI Service, Azure AI Speech, and Natural Language Processing to understand the meaning of every scene and generate natural audio narration for visually impaired audiences.
- Created reusable video intelligence and securely delivered it through APIs, enabling accessibility, intelligent search, video summarization, conversational video, and enterprise analytics.
Benefits
- Reduced audio description costs by 93%, lowering the cost from ₹2.7 lakh to ₹5,400 per title.
- Reduced content turnaround by 147 days, from 150 days to about 2.5 days
- Increased processing throughput by 30 times, from one movie every 10 to 15 days to 15 movies every week.
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