Back to Case studyLarge Retail Enterprise Maximised Campaign Reach with Smartflo Auto-Retry
ShareBusiness Challenge
A large retail enterprise running high-volume WhatsApp campaigns faced inconsistent message delivery, with many messages failing in the first attempt. This reduced campaign effectiveness and created gaps in customer communication. The lack of an automated recovery mechanism also led to manual re-campaigning, increasing effort and delays.
TTBS Solution
- WhatsApp Campaign Execution via Smartflo: Campaigns were executed with real-time tracking of delivery and failures.
- Auto & Manual Retry Mechanism: Failed messages were automatically retried, with an option for manual re-push.
- Second Retry for Maximum Reach: Remaining failed messages were re-attempted to maximize delivery.
Benefits
- ~65%* Total Campaign Reach Achieved: Delivery improved from ~37% (first attempt) to ~62% overall reach.
- ~25%+* Incremental Reach via Auto-Retry: Retry mechanisms alone recovered a significant portion of failed messages.
- Maximized ROI Without Extra Spend: Higher delivery was achieved without increasing campaign cost or effort.
To download the case study enter your details
Connect With Us
Please Fill in Your Details and We'll Call You Back!
Please Fill in Your Details and We'll Call You Back!
