Back to Case studySalon-at-Home Services Brand Boosted Campaign Reach with Smartflo Auto-Retry
ShareBusiness Challenge
A salon-at-home services brand running promotional campaigns saw a large share of messages go undelivered in the first attempt, limiting customer reach and campaign performance. The absence of an efficient retry mechanism further increased manual effort, making it difficult to recover failed messages and maximize campaign reach.
TTBS Solution
- WhatsApp Campaign Execution via Smartflo: Campaigns were executed with real-time tracking of delivery and failures.
- Auto & Manual Retry for Failed Messages: Failed messages were automatically retried, with manual re-push flexibility.
- Second Retry for Maximum Recovery: Remaining messages were re-attempted to further improve delivery.
Benefits
- ~68% Total Campaign Reach Achieved: Delivery improved from ~47% to ~68% overall reach.
- ~18% Incremental Reach via Auto-Retry: Retry cycles recovered a significant portion of failed messages.
- Higher Campaign ROI Without Extra Spend: Improved delivery increased engagement without increasing campaign cost.
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