Back to Case studyDigital Marketing Company Benefits From Reduced Outbound Calling Expenses With SIP Trunk
ShareHighlights
- Reduced monthly recurring charges for international long distance calling with SIP trunks
- Quick scaling of channels by simply increasing the last-mile internet bandwidth
- Instant return on investment without any risk or purchase of expensive equipment
- Resilient business continuity rooted in strong failover capabilities
- Improved communication abilities with clearer voice call quality
- Increased productivity with consolidated voice and data services in a single network
Introduction
The company has over ten years of business presence and offers end-to-end digital marketing solutions for web designing and development, mobile application development, and SEO. By maintaining a consistent focus on the quality of services, it has won projects from both Indian and overseas clients in verticals such as healthcare, education, real estate, insurance, e-commerce, and hospitality.
The enterprise was aware of SIP trunk’s benefits in consolidating communication systems as it operates in the IT industry. When it needed to reduce its monthly phone bills for international calls, it chose Tata Tele Business Services (TTBS) for this internet- based calling solution.
Our extensive portfolio of ICT services and are liable service network in over 60 cities became the key factors in choosing the brand.
Business Challenges
To connect with overseas clients and prospects, the company was running a regular outbound call campaign using Public Switched Telephone Network (PSTN) gateways. However, following factors made this a costly and inefficient practice:
- Using a dialer server co-located at another organisation’s data centre, our customer was paying a significant extra fee besides the call charges (billed at 60 seconds pulse) to their telecom service provider
- The last- mile connectivity service at the customer’s premises was complex to access and scale
- The PSTN setup’s maintenance charges made the solution costlyier and a poor value proposition
The company was looking for a cost-effective voice call solution and wanted the dialler setup to be hosted within their office premises. They preferred a customised plan involving a 15 seconds pulse as against a 60 seconds pulse rate for billing call charges.
TTBS Solution
After analysing the customer’s constraints and weighing the options, TTBS offered its Session Initiation Protocol (SIP) Trunk solution. The network would help the company deploy an internet connection for cost-effective phone services. It would also enable end-to-end voice communication along with video and chat channels.
SIP is the most popular voice over internet protocol (VoIP) system. To address the company’s special needs, our team used a tailored approach by:
- Using a G.711 narrow band audio codec for uncompressed high-quality voice service
- Terminating the SIP Trunk on the asterisk autodialer, which is an efficient predictive dialer with in-built features for campaign management, agent management, contact management, and dashboard reports
- Offering 150 channels on a single link to enable simultaneous handling of 150 calls
We deployed the SIP solution on the customer’s ethernet-based internet service and gave them the desired pulse rate of 15 seconds for more savings on bills. The number of channels on the link could be easily scaled to 1500. The service was also less expensive than traditional PSTN lines and provided better redundancy against sudden system failures.
