Back to Case studyTop Real Estate Company Partners with TTBS
ShareHighlights
- A boost in marketing success rates propelled by the delivery of more emails to prospects
- Better communication with customers, business partners, and stakeholders
- Streamlined cybersecurity without multiple security tools for different endpoints
- Enhanced user experience built by coherent systems for data and device protection
- Reduced security costs and elimination of software license renewal worries
- Future-readiness offered by scalable cloud-based solutions
Introduction
As a leading real estate developer in NCR, Delhi, the company builds and manages commercial and residential complexes, shopping malls, multiplexes, and corporate offices. Its business model has consistently evolved through investments in new technologies and services to maintain a competitive edge in the industry.
The organisation was keen on establishing a reliable security framework to connect with its customers and ensure the integrity of the data it manages for numerous projects. The network had to defend the company’s IT infrastructure against data breaches, malicious content, spyware, and hacking attacks.
Following a detailed evaluation of the cybersecurity solutions offered by Tata Tele Business Services (TTBS) and being confident of the trust that brand Tata exudes, the company leadership decided to procure the service from our team.
Business Challenges
Managing its regular digital operations, such as maintaining business data, cloud application usages, communicating via emails and browsing the web for general research, was risky in the absence of an enterprise-grade cybersecurity system. Basic antivirus programs could not provide an effective defence mechanism in an ever-changing cyber threat landscape.
The lack of an effective cybersecurity system had also precipitated other issues:
- The organisation used email marketing campaigns for lead generation. However, the emails sent from their domains usually ended up in the target audience’s spam boxes. The domain hosting company that provided the email infrastructure offered no end-toend security.
- Emails landing in spam hurt the company’s brand image and resulted in its IP address getting blacklisted progressively in the web world.
- It was essential to secure the internal IT infrastructure that comprised hundreds of endpoints, including servers, desktops, laptops, and mobile devices used for work.
To summarize, there was a need for comprehensive cybersecurity solutions that would proactively block threats and help the enterprise communicate more effectively with the outer world.
The team also wanted this security solution to be scalable to keep pace with changing business needs. This is why they preferred apps and software hosted on a cloud-based infrastructure.
TTBS Solution
To address the customer’s specific challenges with a compact package of cybersecurity systems, TTBS offered Email Security and Endpoint Security solutions.
Our Email Security brought special features that helped the company improve its digital communication while protecting employees’ mailboxes from viruses, malware, ransomware, phishing, and organised online attacks. It could be used on any email platform, including Microsoft Exchange, Office 365, and on-premises servers.
The deployment of Endpoint Security helped secure all network endpoints and brought the advantages of comprehensive antivirus, web filtering, email filtering, and firewall service.
Together, these cybersecurity solutions addressed the company’s pain points:
- The combined impact of Email Security’s features, such as Domain-based Message Authentication Reporting and Conformance (DMARC), Outbound Domain Keys Identified Mail (DKIM), Opportunistic TLS Encryption, and PCI compliance, helped the outgoing business emails appear more authentic. They could now reach intended recipients more effectively.
- There was a significant reduction in emails getting marked as spam with more enterprise-grade security attributes. This, in turn, helped to render a more reliable identity to the company’s IP addresses.
- Endpoint security solution enabled the users to keep their data stored across servers and devices secure against looming online threats and sophisticated cyberattacks. As a cloud-based solution, it also protected remote workers’ devices and email accounts.
Configuring email and endpoint security services was easy. They could also be managed without any special training or expertise. TTBS ensures timely updates for these applications to ensure seamless security against the new risks that threaten online activities.
